It’s the largest adidas store in the country, designed especially to celebrate Filipino creativity and culture
Lovers of adidas can soon step into the stunning new “cathedral for sport.” The adidas Brand Center is ready to open its doors in Glorietta 3, Makati, further paving the way for the future of sport and style.
Beginning October 22, Friday, shoppers can find the full range of adidas’ sporting and lifestyle goods here, learn more about the brand’s pledge to end plastic waste, explore cultural highlights, and make adidas their own through the very first Maker Lab in the country.
Photos adidas Philippines
The sprawling space, which takes up an entire wing of the Glorietta 3 mall, is where visitors can expect a brand-new retail experience. Every corner of the store houses the country’s largest collection of adidas items yet, including exclusive gear for golf, trail and outdoor.
Look out especially for the 12 major “moment areas,” as adidas likes to call them; these are spaces that “synergize sport and culture and draws on our unique Filipino heritage.” They include interiors made in partnership with Argao weavers from Visayas and T’boli women from Mindanao. “Local artistry is also seen throughout,” adidas Philippines shared further in an official statement. “The Brand Center [features] the works of visual artist Kris Abrigo, contemporary art group Aral Cru and adidas partner Quiccs, making the Brand Center brimming with creativity in every corner.”
Photos adidas Philippines
RELATED: Dance is Not Dead at Nude Floor
Of course, visitors are encouraged to unleash their own creativity, too. At the Maker Lab, the Brand Center’s space for customization, guests are free to personalize their favorite adidas products. As the store settles into its new address, visitors can do so with the limited-edition art pieces available at the station. Coming soon, too: Maker Lab’s all-new laser technology to take customization further.
At the adidas Brand Center, each visitor is a VIP in their own right, getting treated to one-on-one service with a dedicated in-store specialist. In addition, the immersive shopping experience is made better with a digital guide containing the stories of each section, which can be accessed via QR codes.
Book your visit to the Brand Center today at adidasbrandcenter.ph. Store visit schedules are available in 30-minute time slots per visitor and dates that are not clickable in the calendar have been fully booked.
Just as well, to ensure the health and safety of staff and customers, only a limited number of guests each day can be accommodated at the adidas Brand Center. Walk-ins do not guarantee a slot inside the store.
Art Alexandra Lara