From Rome to Manila: the redesigned store by the famed Italian jewelry house is now open
New to the revamped Greenbelt 3? Consider BVLGARI one of the stops to make on your trip over. The luxury brand has opened its all-new and expansive 198-square meter Manila boutique right at the heart of Makati’s business district, making available not only the newly-released Resort 2021 collection but a new address for discovering BVLGARI’s heritage.
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Here, Rome makes its way to Manila. At the new boutique, visitors are greeted first thing by white Travertino Navona round columns flown in from Italy that point to the brand’s Roman and Grecian roots. Upon stepping inside, they get a full view of BVLGARI’s decadent, earth-toned space complemented by Bois Jourdan marble, apricot-colored furnishings and upholstery, and illuminating crystal chandeliers.
Photos: BVLGARI Philippines
The store also showcases the historic Via Condotti eight-pointed star, a symbol that says “all roads lead to Rome,” which, in essence, links the Greenbelt 3 store to the BVLGARI boutiques around the world.
The star is a focal point at the store, from which visitors can see all the major sections within the area, including the galleries for ladies’ jewelry, ladies and men’s watches and jewelry, accessories, and the area dedicated to bridal jewelry.
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Photos: BVLGARI Philippines
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Another project by celebrated architect Peter Marino, BVLGARI in Greenbelt 3 is another example of modern luxury retail reshaped and reimagined.
“Marino’s touch can be seen too with the choices of furniture that pay tribute to the tradition of Italian design,” the BVLGARI team shared about their partnership with Marino. “Different pieces such as the Mangiarotti table, Oswaldo Borsani sofas, chairs or club chairs complete the store’s seamless blending of classic and contemporary. An oval-shaped counter with light galvanized iron inspired by the Italian architect Carlo Scarpa is [also] an enticing invitation to saunter around the boutique to explore, discover and shop.”
Photos: BVLGARI Philippines
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The final boutique feature to check out: the VIP area at the rear-end of the shop. This private sales room takes inspiration from the pinnacle of Italy’s film era in the 1950s and 1960s when many Hollywood stars like Elizabeth Taylor came to Rome to make movies. “It was during the epic, golden years of the Dolce Vita when she visited Via dei Condotti while filming in Rome,” the brand shares. “She, among many other film goddesses, were BVLGARI’s great inspiration for the VIP room concept, the jewelry, and Peter Marino’s design.”
A decadence that’s yours to visit. For booking appointments, email [email protected] or send an SMS to +63 917 108 5375. Meanwhile, you can also enjoy a 360-degree virtual tour of the newly opened Bulgari Greenbelt store.
Art Matthew Ian Fetalver
