Glenfiddich’s “Where Next” campaign spotlights changemakers bold enough to create the change they want to see in the world
Bayanihan, diskarte, aruga at likha (patriotism, resourcefulness, nurture and creativity)—these values encapsulate the spirit of Filipino mavericks, handpicked by award-winning whiskey brand Glenfiddich.
Glenfiddich brings to the Philippines its Where Next campaign, spotlighting changemakers bold enough to create the change they want to see and break through into the world. “We believe everyone possesses this maverick spirit—one that inspires them to always look at ways to improve, aiming for the next stage in their personal and professional growth,” notes Brett Bayly, Regional Brand Ambassador for Glenfiddich in Southeast Asia.
The Where Next Club is a series of curated gatherings composed of select Filipino thought leaders, entrepreneurs of all levels and visionaries of their time who possess ideas and/or initiatives worth evolving into the next Filipino global idea.
Introducing Glenfiddich’s selected Filipino mavericks who champion sustainability in their own communities.
Gil Bien is an all-around creative well-known for his set designs on Philippine TV. The Bicolano innovator created Cuboid, a budget-friendly, easy-constructed and typhoon-resilient housing for the challenged Filipino community. Ma. Leonelle De Leon-Sandoval created sustainable marketplace, EveGrocer, amid the pandemic. They offer zero-waste door-to-door delivery of essential goods—from food to body care and medicine—as a solution to the rising global plastic problem.
Cleenvent’s Reginald Phelps Laguna offers energy-based technology to a common household challenge. In the long run, the team aims to offer a wider range of innovations to help families lead a sustainable, healthier and better quality of life. Meanwhile, BidiBidi Enterprises’ Bernadette De Los Santos is an artist, entrepreneur, farmer and environmentalist who runs a female-first enterprise that helps women relive a forgotten artform—hand embroidery.
Glenfiddich’s noteworthy Where Next campaign will wrap up with a culminating event recognizing the top maverick, whose idea is most sustainable, valuable and groundbreaking to break into the world.
Art Matthew Ian Fetalver