“Look for the helpers,” they said
The pandemic has brought out—and exposed—the very best and worst in people. Don't fret; we're focusing on the good this time. From viral posts of small business owners giving out a brand new bicycle to a commuter to a Michelin-star chef feeding millions of strangers during lockdown, there's a wealth of good news out there. (Unfortunately, this may be drowned out by overwhelming and agitating headlines.) Still, we continue to look for—and become—the helpers.
For starters, we partnered up with everybody's favorite ride-hailing platform and delivery service, Grab Philippines, to grant special wishes from our readers during these unprecedented times. We asked our readers a simple question: What do you miss most about life before the new normal? This paved way for a flurry of responses exhibiting nostalgia, longing for life we all once knew. And Grab, of course, came to the rescue.
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In an exclusive interview with Grab Philippines Marketing Head, RJ Cabaluna, he shares the intent behind the month-long campaign celebrating their eighth anniversary. He notes, “Grab has always aimed to make life easier by providing convenience and accessibility through its services. So with all of us navigating our way through the effects of this pandemic, we want Filipinos to know that now, more than ever, Grab is a partner that they can rely on—whether it's by providing access to basic necessities, satisfying cravings, connecting you with loved ones or helping celebrate moments. We know that adapting to this new normal is not easy, so by giving simple gifts and granting small requests through our Sagot Kita campaign, we hope to bring a little bit of happiness and help to Filipinos.”
Grab Philippines' Sagot Kita campaign—helping Filipinos adapt to the new normal—is running until the end of the month.
Art Alexandra Lara