Allyship is a verb + more thoughts on creating safe spaces for the LGBTQIA+ community
The portrayal of members of the LGBTQIA+ community in public spaces and the media has definitely progressed over the years, but there’s still a lot more work to be done. This conversation is essential, now more than ever, especially as we celebrate Pride Month and highlight queer representation.
The truth is, there are many tangible ways to be an ally and advocate for the LGBTQIA+ community. Being one doesn’t only mean posting the occasional status on social media or attending Pride March—though it’s definitely a great way to start! It’s actively showing up and making your voice heard for a community that needs you.
Use their pronouns
Don’t know where to start? Pronouns matter! In case you didn’t know, gender-neutral pronouns have been around for a very long time for English speakers. Language, as fluid as it is, inevitably changes over time; we, as a human race, have simply learned to adapt.
How people identify themselves is our business. It can be as simple as asking before a conversation: “May I know your pronouns?” We need to do the work to correctly address how others reflect their Sexual Orientation, Gender Identity and Expression (SOGIE). And yes, that may mean having the occasional slip but trying again!
Using the right pronouns in this ever-evolving linguistic landscape may mean being “politically correct,” but it’s also being human and creating a safe space for others to be their most genuine selves. One just needs to be open-minded and willing to be educated to make space for other people’s lived experiences.
Support queer-owned businesses
There are plenty of queer-owned businesses to support this Pride Month and beyond! For starters, Butterboy in Quezon City, a local bakeshop owned by a queer duo “spreading the joy of laminated pastry,” regularly holds Drag Brunches, giving drag queens a platform to showcase their talents.
Maria Clara Cafe in Katipunan also transforms at night, from a place for students to finish deadlines during the day, to a place to watch drag queens for their Mariah Clara Nyts. Owned by a queer couple, photographer Karlo Torio and artist JF Calimag, they’re truly a testament that there’s no wrong way to love.
Show up for your queer friends
During Pride Month, there’s a temptation to be “performative.” True allyship is a verb! Advocate for your queer friends in public spaces. This can be as simple as openly expressing your support to them by treating them to a delicious yet meaningful snack.
Give the gift of the all-new Cornetto Pride, which celebrates the LGBTQIA+ community with a rainbow of flavors, illustrating the complexity of being proudly queer. Revel in the crunchy and creamy ice cream flavor that will surely make someone’s day! On top is creamy strawberry and yoghurt ice cream, with colorful sugar balls and a strawberry sauce center. In the middle is a crunchy dual-colored cone and, everybody’s fave, a chocolate tip!
Being an ally is a verb
LGBTQIA+ individuals need to be able to live out their authentic selves and not live in fear of discrimination. We, as allies, need to provide those safe spaces for them!
Cornetto’s campaign challenges how we can become allies by just going for it—there’s no wrong way to start. It may be intimidating at first, and you best believe you’re not getting it right on the first try, but as long as you’re open to learning, then you’re on the right path.
You can express love in all its forms by being an ally and providing safe spaces for LGBTQIA+ individuals. And this doesn’t end during Pride Month. Allyship is 365 days a year.
You can find the all-new Cornetto Pride at convenience stores nationwide.
Art Matthew Ian Fetalver