Purchase Behavior According To Age: How Do The Generations Differ?
Let’s divide everyone based on general purchase behavior preferences
Say what you will about unity and acceptance between the generations, but you can’t deny that there are particular differences between them. A millennial will not come across a piece of information the same way that a baby boomer will—and neither will they buy based on the same preferences and behavior.
Just think about you and your mother or father or tito or tita and the relationship that you have with them. If you all shared the same personalities, wouldn’t you get along a little better? Wouldn’t family reunions be less dramatic (yet also a little less entertaining)?
The point is that we grew up in different environments with different priorities and different societal standards—and these have shaped us in ways that family traditions just haven’t been able to silence or overpower. Today’s case in point is everyone’s purchase behavior: how they shop, what makes them shop and what keeps them coming back.
RELATED: Millennial Moms vs. Baby Boomer Moms
Sometimes called the “middle child” of the generations, those who belong to generation X precede baby boomers and come before the millennials. Much like their younger siblings, gen X individuals grew up skeptical of their purchases and can’t be swayed by fancy marketing tactics. They do their due, research on what they’re purchasing online and make personal visits on-ground to test the products they’re considering.
And while this may seem odd to some, it turns out email is the best way to reach those born under the gen X umbrella.
Did our research get you right? Did we hit the nail in the head? Or did we just solidify the idea that you were actually born into the wrong generation? At the very least, maybe you’ll be able to better sway different-aged friends and family to buy a little something-something when needed.
Art Alexandra Lara