BLACKPINK x Oreo in your area!
There’s even more reason to celebrate as we close the year with a bang. BLACKPINK partners with iconic sandwich cookie brand OREO for an Asia-exclusive campaign, Brothers Burgers releases a limited-edition cranberry-colored burger, Grab Philippines releases its annual Food & Grocery Trends report, and NutriAsia brings a heartfelt tribute to OFWs this holiday season.
Know more on the latest edition of Wonder Treats.
Limited-edition BLACKPINK x OREO collaboration
Asian BLINKs, rejoice!
The year ahead is already looking merry and bright for Asian BLINKs thanks to an exclusive collaboration between OREO and BLACKPINK. For mega fans of Rosé, Jisoo, Jennie and LISA, you can enjoy the iconic sandwich cookie from our childhood reinvented to highlight the essence of the K-pop girl group.
This groundbreaking campaign will also feature limited-edition collectibles and a slate of exciting activities and engagements across all platforms in the Philippines, Indonesia, Thailand, Malaysia, Singapore, Vietnam and South Korea.
Previously having come out with pink and green OREO cookies inspired by Chromatica—celebrating the quartet’s single with Lady Gaga—this new collaboration will feature two distinctly BLACKPINK-inspired variants.
OREO’s exclusive collaboration with BLACKPINK arrives in the Philippines in January 2023.
Brothers Burgers introduces Rudolph’s Burger
Get a chance to save on your fuel, too, with exclusive vouchers from Brothers Burgers
Whether you’ve been naughty or nice, Brothers Burgers’ limited-edition offering is just for you. The one-of-a-kind Rudolph’s Burger, which features a cranberry bun, sweet holiday bacon, homemade mayonnaise and cheddar cheese-stuffed patty, is available this Christmas season. The home of designer burgers encapsulates the holiday spirit with this mouthwatering, festive release.
What’s even more thrilling is select branches of the burger chain are giving out Total gas coupons for up to P5 off/per liter. Coupons are readily available in select Brothers Burger branches and redeemable in participating Total service stations.
To avail of the promo, simply get a single receipt of Rudolph’s Burger or a P500 minimum spend on any Brothers Burger product. With this, you can get P5/liter off for Total gasoline and P4/liter off for Total diesel.
Hurry, vouchers are available until January 31, 2023 or until supplies last!
Grab reveals 2022 food & grocery trends in the Philippines
This delivery super-app isn’t going anywhere
If there’s one thing that the pandemic has proven to be true, it’s that delivery service apps like Grab are essential for the day-to-day. Insights from the newly released Food and Grocery Delivery Trends of the super-app share that seven in 10 consumers believe that delivery is a permanent part of Filipinos’ life today given its convenience. Whether that’s ordering salu-salo for the whole family, grocery shopping or even having that occasional milk tea fix.
Filipinos are consuming and ordering more frequently—from both GrabFood and GrabMart—with average basket sizes expanding by 84%. Young families with children are the most avid users.
Instead of the usual Google search, food delivery platforms have become the new search engine. About 74% of users spend some 17 minutes browsing the app before ordering. 88% of respondents share that they get to discover new merchants because of delivery apps. On top of that, Filipinos have been consuming more healthy and plant-based alternatives with 92% of consumers eating at least one healthy meal every two to three days, and almost two out of five consumers tried plant-based alternatives in the last six months. And with more workplaces opening up, snacking is also now a group activity, with 74% of consumers sharing they order snacks for more than one person each time to satiate the craving.
2022 brought new food favorites for Filipino foodies—from fried chicken overtaking burgers as the #1 GrabFood order to more people ordering the Filipino-favorite dessert halo-halo.
Want to know more? Read the full report here.
NutriAsia brings “A Touch of Christmas” to OFWs and their families
A tribute to hardworking breadwinners this holiday season
According to the latest data from the Philippine Statistics Authority (PSA), over half of the OFW population (60.2%) are Filipina breadwinners, which inevitably includes mothers. The Philippines’ leading food company, NutriAsia, has released their film entitled A Touch of Christmas, which celebrates the sacrifices of Overseas Filipino Workers.
A Touch of Christmas is the brand’s heartfelt, sincere tribute to OFWs who cannot wait to reconnect with their families this holiday season through great meals prepared with top-quality NutriAsia food products. As they say in the film: “Love is worth the wait.”
Watch this space for more of the latest limited-edition food releases and campaigns.
Photos OREO, Brothers Burgers
Art Matthew Ian Fetalver