Moments That Prove We’re Basically Just Backtracking to the 90’s


March 25, 2017
Read Time: 4 minutes

If you need more reasons to relive the best parts of the decade



Clueless, desktop computers and Justin Timberlake’s noodle hair. Color-changing lipstick, Lisa Frank and “…Baby One More Time.” What’s not to love about the 1990’s? The nostalgia for this much simpler era has been hitting everyone quite hard the past couple of years, no doubt, and when nostalgia hits this hard, that short-lived throwback can turn into a full-blown comeback in no time.


via Bustle


In 2017, we saw the resurgence of group boxing classes a la Romy & Michele’s High School Reunion. The year before, we began using retro WordArt-inspired memes. Winona Ryder got back in her element (we missed our ‘90s queen). T-shirts worn under spaghetti strap tops became a thing again. If you still aren’t convinced the past couple of years basically double as the 90s, scroll on! Here, we’re giving you Moments That Prove We’re Basically Just Backtracking to the 90’s:



#1: Streetwear stars today love to align their aesthetic with that of Aaliyah, Spice Girls, Lil’ Kim or Backstreet Boys.

Think: “dad” trainers, retro windbreakers over sports bras and layering baggy pieces.







#2: Sporting teeny-tiny or tinted sunglasses became cool again.

Before oversized sunglasses became the trademark of the Olsen twins, the budding fashion moguls were all about micro-sunglasses. Other fans of the accessory at the time include Britney Spears, cast members of 90210 and costume designers of movies like The Matrix and Léon: The Professional.



Mary-Kate and Ashley Olsen in Billboard Dad (1998)





#3: The original supermodels got back in action.

Donatella Versace pulled off a pretty amazing feat at Milan Fashion Week last September: She brought back the original supers of the ‘90s and got them to close her spring 2018 show.



Naomi Campbell, Tatjana Patitz, Christy Turlington, Linda Evangelista and Cindy Crawford by Peter Lindbergh for the January 1990 issue of British Vogue





#4: The film camera craze has taken over smartphones.

Popular downloads include camera apps like Huji, Gudak Cam and VHS Cam.



Polaroids of the cast of Clueless (1995) as featured in journalist Jen Chaney’s book, As If!



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#5: Getting physical means taking a spin class.

Shout-out to local fitness groups like Electric Studio and Ride Revolution for bringing back this fitness craze.







#6: Fashion brands revived logo mania.

Studies from 2015 found that millennials were turned off by flashy logos and would rather buy versatile, “generic” pieces—then came the nostalgia for ‘90s fashion.



Photo: Getty Images, via Glamour



Tommy Hilfiger Fall 2017 Capsule Collection



#7: Stephen King’s novel-turned-miniseries It got itself a remake.

New audience to terrorize, same Pennywise.







#8: Tamagotchi came back to life

Everyone’s favorite digital pet from 1996 made an epic comeback last year. To celebrate the handheld game’s 20th anniversary,  Bandai America released a revamped, miniature version.



Photo: Associated Press, via The Telegraph



via Highsnobiety



Judging by the 2018 trend forecast, it seems there’s another decade set to take over. It’s the in-your-face loudness of the ‘80s and we’re talking big hair, neon brights and power dressing. Anyone else stoked for (or dreading) the imminent 1980’s backtrack?



Art Alexandra Lara

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