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Welcome to the New Age: Careless Goes Independent

Welcome to the New Age: Careless Goes Independent

With new artists signed, Careless ends 2019 on a high note

 

 

Time teaches us to love comfort. Itā€™s human nature, really: We flock towards the promise of certainty and, when we find a formula that works and works safely, we live by it. Learn the alphabet, form words, string together sentences. Go to school, get a job, get married. Become a celebrity, then a singer, then whatever the public demands. Perhaps thatā€™s how the so-called industry-approved formula became the foundation of local fame. How that unshakeable triple threat mentality became the mentality of talent shapers and record-breakers.

 

RELATED: The System is Broken: Why Philippine Show Business Should Stop Pushing the ā€œTriple Threatā€

 

But then, there are the outliers. Among them is Careless, a team of industry anomalies who decided to pause, hit skip on the proverbial success recipe and put their luck on shuffle.

 

Perhaps itā€™s a little ironic for a label to ditch showbiz structures when two former Pinoy Big Brother housemates are at the helm. It goes without saying that James Reid and Bret Jackson had their work cut out for themā€”having to prove themselves, their vision and their desire to take a completely different route from their contemporaries. The dream first took off under the name Careless Music Manila via a partnership with Viva Music, but the storyā€™s gotten even more interesting since.

 

 

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A post shared by CARELESS (@carelessph) on

 

The end of 2019 sees a new beginning for Careless, with the label going completely independent. Without a mainstream label in the equation, theyā€™re doing music the way they want toā€”for artists, by artists. And with Astrokidd, KingwAw, Massiah, Curtismith and Nadine Lustre officially on board after the Careless Artist Signing, thereā€™s only bigger and better from here on out.

 

 

Keep up with Careless via Instagram, Facebook, YouTube and Spotify.Ā 

 

 

Photos ? Careless PH

Art Alexandra Lara

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