Best of Both Worlds: Miley Cyrus & Magnum Join Forces for Miley in Layers


June 10, 2021
Read Time: 2 minutes

There’s a new collaboration in town, and it sounds like your favorite artist performing in your room



Three words: Miley. In. Layers. 


Magnum ice cream, the world’s authority on pleasure, recently announced their collaboration with multi-platinum selling and recording artist, Miley Cyrus.


On June 10th (or June 11, 2:30 A.M. in the Philippines), Miley is set to perform a virtual concert mastered in 8D sound to show the world that Pleasure Has More Than One Layer. Expect performances of her biggest hits from her recent album, Plastic Hearts, as well as an exclusive cover of the 80s hit, Midas Touch by Midnight Star, remastered as Miley’s Touch. 


We’ve got a long way to go before we can immerse ourselves in the pleasure of in-live performances again. Thankfully, 8D sound technology is filling that void. When played through headphones, 8D sound creates the sensation that Miley is in the room with you. The multi-layered sound experience gives fans the chance to enjoy music they love—literally closer than ever.


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“The greatest super-power we have is our individuality. As I’ve evolved as an artist, I’ve been able to explore the different layers of who I am and what brings me pleasure—whether I’m writing, in the studio, performing on stage for thousands of fans or wearing something that makes me feel empowered,” shares Miley. “My biggest pleasure in life is music, and I’m so excited to be performing in 8D for you all. I hope this campaign with Magnum inspires everyone to embrace their own layers and proudly go after whatever it is that brings them pleasure.”


Miley In Layers sees Magnum and Miley collaborating with US-based fashion photographer Vijat Mohindra. The campaign is brought to life through striking stills, ‘90s nostalgia and Miley’s multi-layered persona. Plus, how could we miss the original Magnum Classic ice cream bar?


Best of Both Worlds: Miley Cyrus & Magnum Join Forces for Miley in Layers Best of Both Worlds: Miley Cyrus & Magnum Join Forces for Miley in Layers


Catch the Miley In Layers concert YouTube premiere on June 11, 2:30 A.M. PH time. The performance will be available for streaming until June 17.


Learn more about the #ShowYourLayers campaign and view the campaign teaser and stills on Magnum’s Instagram channel and website.



Art Matthew Ian Fetalver
Banner Image Selecta Magnum

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