Getting up close and personal with the ones who know it best
The term hypebeast isn’t a local exclusive we own here in the Philippines, but we have put our own spin on things. Internationally, it is used to describe someone who is extremely passionate about fashion and will do what they can to dress up in the latest hype (usually in street wear). But right here at home, that term has gotten a negative connotation.
Teenagers and kids who walk the streets and malls decked out in logo tees, ripped jeans, masks and larger-than-life sneakers are sneered at. They’re talked about online, called a sickness and generally bashed for being themselves—and riding a hype that thousands of others do.
Manila Street Side is Wonder’s exclusive look inside this culture and these are the first two episodes.
Manila Street Side: Hypebeast
Who is hypebeast? What is hypebeast? Here, we speak with individuals from across the street style spectrum, from the who’s-who on-ground and the stylist behind the looks of Vice Ganda and Iñigo Pascual.
Learn from the misunderstood and the learned.
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Manila Street Side: Custom Hype
The wares of Gucci, Supreme and Off White aren’t exactly the most affordable, yet you see their designs and names on everyone from a kid at a public park to red carpet-goers. Here, we explore the counterfeit side of style by speaking with groups that take inspiration from big names and take these designs quite literally into their own hands.
And maybe more importantly, how do brands (even local ones) feel about being copied so outlandishly?
RELATED: The State of Local Retail and Fashion, According to Industry Experts
There’s more to hypebeast culture than meets that eye. Stay tuned to Wonder to see more of Manila Street Side.
Art Alexandra Lara
Line Producer Joma Labayen
Director Kiko Meily
Cinematographer Jay Mitra
Associate Producer Charm Garcia
Art Director Jeff Corpuz
Creative Producer Jeps Gallon
Make up Artist Liz Cachuela
Editor Chad Solis
Production Staff Rolando Olimos, Rocky Labayen, Aleksa Meily
