Creativity And Filmmaking Today And Tomorrow Through the Lens of Nespresso Talents 2020


July 27, 2020
Read Time: 3 minutes

Because it’s absolutely necessary to cultivate creativity and think about tomorrow

Nespresso Talents, now in its fifth year, is a filmmaking competition that happens in over 50 countries. This year’s challenge was to create a short film in vertical format that reflects the theme Virtuous Circles.

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Entries were reviewed by an esteemed panel of judges, including Fabio De Gregorio, Nespresso South East Asia Regional Business Development Manager, Patrick Pesengco, Novateur Coffee Concepts Managing Director, Director Joey Reyes, award-winning director, screenwriter, author and educator, Director Antoinette Jadaone, multi-awarded Filipina writer, director and producer, and Marc Nelson, Nespresso Philippines Recycling Partner Advocate and WWF & World Vision Ambassador. But among thousands, only three were selected as winners. Taking third place is My Brother by Massah Gonzales-Gamboa whose film tells the heartwarming tale of a boy’s admiration for his older brother who continues to be his role model today. Placing second is Cheat Day by Ramil Lantican, which follows the story of a teacher who finds herself in the midst of chaos when her students throw her a surprise. Finally, 2020’s grand prize winner, whose film was applauded by Reyes as “extremely original,” is Tsinelas by Charlene Tupas. The short captures two boys from differing backgrounds and when one offers to help the other, it impacts both their lives. 

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All winners get a cash prize and Nespresso machine with capsules plus a trophy. But only the grand prize winner gets to represent the country in an all-expense paid trip to Cannes as part of the delegates for Nespresso Talents 2021. 

The awarding ceremony was followed by a Q&A with the winners as well as the panel, in which Reyes and Jadaone had valuable insights to share. As vertical format grows in popularity, more so during this pandemic, Jadaone shares, “This kind of filmmaking—the vertical format—makes the filmmaker think of ways to tell stories na hindi nakasanayan dati. So what’s interesting and what’s exciting is that mas nag-e-evolve yung process. We are not only limited by the aspect ratio.” 

But exciting as the future of film sounds, grim headlines make many creatives feel that creativity during such times is a luxury. To this, Reyes responded that creativity has never been a luxury. Rather, it is a form of expression which one can use to delight others or send a message about pressing issues. What matters is that there is an audience for it and it fulfills their need to either be entertained or informed.

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So keep telling stories, be it about the changes we continue to face today, or the compassion or little acts of kindness we so desperately need to change the narrative tomorrow. 

Art Matthew Fetalver

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