Get to know the trio taking over Instagram and the local streetwear scene in one fell swoop
It all began with a Telegram group. For friends Julo de Guzman, Judd Figuerres and Edsel Uy, who were first brought together by their work at WYD Productions, it started with a group chat where talks about projects spun into talks about a shared hobby. “Back-tracking: that Telegram group started when we worked on a fashion film with Kim Cam Jones. It turned into a thread where we discussed and updated each other on streetwear brands,” shares the boys of Perea Street. “It was just us three talking about what’s about to come out, should we buy it or not, that kind of stuff.”
Soon, talk turned into shopping; shopping turned into a waiting game. Little did the production team of three know this would spawn great content for their off-duty hobby on Instagram. This waiting game inspired episode one (first blood for the Perea Street boys involved a package from New York-based label Awake). “It took a month of waiting for our order to arrive. When we finally got it in the mail, we thought about doing an unboxing video,” says Julo. “It was a video of our genuine reactions: of us seeing our orders for the first time and commenting on the products. We didn’t know that a lot of people would take notice or enjoy watching the video as much as we did creating it. That was episode one of Perea Street.”
With 12 episodes in the now-wrapped first season and followers already on standby for the sophomore instalment, Perea Street on IGTV has incontrovertibly secured itself a niche in the local streetwear scene: complete with its own original soundtrack, the three guys’ distinct and endearing personalities and chemistry as undeniable as their streetwear sensibilities.
As we wait for season two to drop, here’s a little something we put together with our friends at Case Study to keep you entertained. Which Perea Street boy is your streetwear style soulmate? Take the quiz below to find out!
Art Alexandra Lara