The World Is Turning Pink with “Barbie” The Movie

The World Is Turning Pink with “Barbie” The Movie

Life is becoming pink and plastic… it’s fantastic!



In case you haven’t observed it yet, the world is turning pink in celebration of Barbie’s premiere. Brands are releasing joint collections left and right while we’re all happily ready to sink our teeth into tasty pink treats. If your childhood involved Barbie dolls and playing dress-up, everything about the movie’s marketing is likely healing your inner child. Are we complaining? No, not at all! So up ahead, we list down campaigns from Superga, Krispy Kreme and more who went the extra mile made to make this plastic, fantastic world come to life!


Spend a night at the Barbie Mansion in Malibu, California, hosted by Ken


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A post shared by Airbnb (@airbnb)

After the Barbie Mansion mysteriously sprung up in California, Airbnb officially re-introduced the Barbie Malibu DreamHouse as a listing on the platform. The twist? This time, Ken’s your host. “Ken has revamped part of Barbie’s Malibu DreamHouse with everything he loves (rollerblading, anyone?),” writes the news release. “And though guests can clearly see his, ahem, Kenergy, Barbie’s signature pink remains ever-present throughout the life-size, toy-inspired home, as she’s done her own redecorating since the last time the Malibu DreamHouse was available for guests.”


Well, sign us up! Learn more about your chance to stay overnight in the Ken-ified Barbie Mansion through this link.


RELATED: Here’s What The “Barbie” Movie Trailer Has Shown Us So Far


Celebrate Krispy Kreme’s Birthday and Barbie Day


Just in time for their 86th birthday, Krispy Kreme’s signature doughnuts are getting a sparkly makeover. Sink your teeth into Barbie-themed treats, such as the glittery pink Barbie doughnut or the whimsical bubblegum goodness of the Barbie, the Original, the Dreamer and the Girl Boss doughnut. Keep cool with the limited-edition Cotton Candy Chiller that combines their signature Kreme base, cotton candy flavoring and glittergelli. 


Plus, customers can also snap a photo with life-sized Barbie boxes in Krispy Kreme factory stores. More merchandise like pompom pens and notebooks are also for sale until the end of July!


Join in the fantastic pink celebration until July 31 in all Krispy Kreme stores nationwide. Want to join in from a distance? Order online via, GrabFood, Foodpanda, Pick.a.Roo, OrderMo and Groover.


Step into the theaters with the Superga x Barbie sneakers

Four Superga sneakers with Barbie themes are displayed in a pink, toy-like poolside set.


While no one’s sure that Barbie is officially the movie of the summer, all those waiting to watch her in action already think that it is. So to celebrate the premiere, Superga reimagines iconic 2750 silhouette with fantastic Barbie twists. Whether you’re mad for logo mania or like keeping it lowkey, these shoes should definitely make it to your closet. Also, let’s give the pink outsole a moment please! We are sold.


Shop these at your nearest Superga store in Central Square in Bonifacio High Street Central, Ayala Center Cebu, Glorietta, Greenbelt 5, Robinsons Magnolia, Rustan’s Alabang Town Center, Rustan’s Glorietta 3, Rustan’s Shangri-La, SM Mall of Asia, SM Megamall, SM Southmall and TriNoma. Meanwhile, cop it online at,,, Zalora, Lazada and Shopee.


RELATED: Designer Shoes That My Dolls Probably Had


So, gather your Kenergy and get ready for Barbie The Movie, set to hit Philippine cinemas on July 19.



Art Matthew Ian Fetalver


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