adidas relaunches the Ultraboost 22, running shoes tailored for the female foot
Created by women for women, adidas relaunches the iconic Ultraboost 22 in a new colorway running shoes, just in time for Women’s Month. Initially launched in December 2021 in Mauve, the latest addition to the iconic Ultraboost franchise is the vibrant and bold “Flash Orange” colorway.
Created by an all-women team, the adidas Ultraboost 22 provides female runners with the support and energy return to boost their performance. The pair serves up comfort and responsiveness at every pace and distance. Tapping into women-specific insights and using an online anatomy database of 1.2 million foot scans, conducted and analyzed by footwear and technology researchers Jura, Zabkar, & Dzeroski (2019), the groundbreaking shoe is tailored to create a 360-degree fit improvement for the female foot.
In the Philippines, adidas continues its commitment to empowering women through sport by ensuring women’s safety in running. To address this gap, the adidas Runners, which is the global sportswear brand’s official running community in Manila, is holding weekly runs to promote women’s safety. Join the weekend runs on March 20, March 27 and April 3 with distances ranging from 5K to 15K. Learn more about the runs by joining the adidas Runners Manila group on Facebook.
To further celebrate women, adidas Philippines also partnered with Filipina artist, Gissele Bautista, for an in-store product customization collaboration via the adidas Maker Lab, exclusive in adidas Brand Center Glorietta from March 25 to 27, 3:00 to 7:00 PM. Through this partnership, customers who will be purchasing the new Ultraboost 22 colorway from the adidas Brand Center will get the chance to have their running shoes customized for free.
The adidas Ultraboost 22 retails for P9,500, and its featured Flash Orange colorway is available in-store and online via adidas.com.ph or via the adidas Viber Store.
Looking for the perfect activewear to pair with your Ultraboost 22? Take a look at adidas’ new, extensive sports bra collection in 43 styles. Learn more here.
Art Matthew Ian Fetalver