The 2018 Sneaker Releases That Will Make You Go “Ooh Pretty”
New sneaker packs, capsule collections and the latest collabs
This might just be the year we reach peak sneaker-obsessed. Only three months in, 2018 is already chock-full of hyped-up collections, pop culture tributes and news on some seriously stunning footwear. Adidas and Nike are neck and neck in this arena, sending the internet into a frenzy with highly anticipated collaborations: KITH and OFF-WHITE are just the tip of the iceberg; the two are due to drop very soon.
At this rate, we’re well past wearing out a single pair of sneakers before springing for a new one. (Function over fashion? Huh, what’s that again?) The billion-dollar industry serves everyone from practical shoppers, collectors, hunters of limited-edition items and those who dream of one day building their own fitness closet like Khloe Kardashian. To each his own, really. And if you can’t cop it and rock it, who says you can’t indulge in a little sneaker eye candy?
Pharrell x adidas “Afro” Hu NMD Kicks
Nike Vapormax Flyknit 2.0 “Light Cream”
Adidas Harden Vol.2
adidas Originals YEEZY Powerphase in “Core Black”
adidas Originals Deerupt Runner Shoes
Photos: Johnny Dufort for adidas Originals
Ariana Grande x Reebok Fusion Flexweave™ Women’s Running Shoes
via PopSugar Fitness
Asics Tiger Women’s Gel Lyte III
adidas Originals Men’s Campus Shoes
Photo: adidas Originals
Pharrell x adidas NMD Hu Trail “Holi Festival” Pack
Dragon Ball Z x adidas ZX 500 RM
via The PLAYBOOK
FENTY Avid Women’s Sneaker
“Ooh pretty” often comes with a hefty price tag, but for the enthusiast, sneakers are always worth the splurge.
Art Alexandra Lara