adidas collaborates with V.O.N for this adiClub exclusive drop
Last June, adidas launched adiClub, a members-only community that grants users access to exclusive perks, such as hot drops, benefits, promos and brand-led experiences. Following adidas’ official launch of the app, the iconic brand gives its patrons more reasons to sign up for the members-only community.
Enter this brand new member-only experience: the release of adidas' Collaboration with Filipino artist V.O.N. (Very Own Name). This collaboration, better known as the adiClub x Maker Lab Artist Series, allows adiClub members to customize their items with stickers and patches designed by the local artist.
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In case you didn’t know, V.O.N. or Von Alcantara is a self-taught multimedia artist with a weighty portfolio, including collaborations with brands like SEGA, Capcom, Sony and Illest, as well as helping adidas design the Brand Center in Glorietta 3. Now, he collaborates once again with the activewear giant for the adiClub x Maker Lab Artist Series by creating different adiClub logos fit for every member. From retro-themed, Philippine-inspired and even K-pop-influenced versions, adiClub members can customize their items with patches and stickers bearing Alcantara’s designs.
In a press release, he shares, “I’ve always been a fan of adidas, and to be working with the brand again—this time as the first local artist for the Maker Lab—is very exciting for me.” After all, the collaboration has Alcantara sharing his designs with fellow Filipinos, an expansion of his creativity and a way to give back. “I especially enjoyed the process of creating and playing with the logos, because each design is unique and tells a different story that I know people will be able to relate to,” adds Alcantara. So whether you’re an old soul or looking to add some flavor to your regular adidas wear, the adiClub x Maker Lab Artist Series can help you out.
But this collaboration is more than just an exclusive drop, it encourages adiClub members to express themselves freely. According to JD Cortez, adidas Philippines’s Brand Communications & Sports Marketing Manager, “We at adidas consistently look for opportunities that will allow us to relate more with the Filipinos and to make their adidas experience uniquely theirs.” He adds, “Because adiClub is for everyone, and in adiClub there is something for every member.”
The adiClub x Maker Lab Artist Series featuring V.O.N is available at the adidas Brand Center at 2/F Glorietta 3. Shoppers can choose from 12 designs for a free sticker for every purchase. adiClub members can customize their adidas items with center and heat press patches featuring V.O.N’s designs for P250. What are you waiting for? Join adiClub now.
Art Matthew Ian Fetalver
