Featuring the country’s most inspiring faces, Avignon’s coffee table book highlights beauty inside and out
Avignon Clinic, one of the leading wellness and beauty institutes in the Philippines, recently hosted an evening of glamour as they launched their coffee table book entitled Avignon’s Most Beautiful.
Avignon Clinic’s “Most Beautiful”
According to Chris Cachuela, founder and CEO of Avignon Clinic: “For the longest time, we have followed a specific standard of beauty. We were made to believe that we need to be in a certain shape, color and size to be called beautiful. But tonight’s launch of Avignon’s Most Beautiful is a testament that beauty cannot be boxed in one mold. It comes in many forms and each of us will have a different journey toward achieving it, but what’s important is at the end of the day, you don’t just look beautiful, you should feel beautiful, too. And that's Avignon's promise.”
Avignon Clinic Founder and CEO Chris Cachuela, with Avignon Clinic Ambassadors Julia Montes and Sam Milby, and Avignon Co-Founder and President Benedict Sy
Featuring 60 of the most beautiful faces in the country, the coffee table book hopes to inspire others to embrace their beauty. Among the personalities included in the book are Sam Milby, Julia Montes, Barbie Forteza and Manila Luzon. The compelling images were taken by photographers Dookie Ducay, Jerick Sanchez and Seven Barretto.
The 136-page coffee table book includes the different stories of the featured individuals, sharing their journey towards achieving their most beautiful selves and how Avignon empowered them to reach their full potential. Through these stories, Avignon hopes to motivate more people to celebrate what makes them unique.
Michael Ruiz, Geng Rodriguez, Loleth Sohu, Christine Ong Te, Charisse Tinio, Teddy Manuel
During the book launch held at the grand ballroom of Shangri-La The Fort, special guests were treated to a musical night. They were serenaded by Patrick Quiroz, Radha, John Rex and Zephanie, accompanied by the Manila Philharmonic Orchestra.
Performances by Patrick Quiroz, Radha, Zephanie and John Rex
In addition to their Most Beautiful coffee table book, Avignon Clinic also led another project, which is aligned with the purpose and vision of their founders. Being committed to creating and delivering solutions that lead to a better future for all, Avignon recently held corporate social responsibility projects at the Hospicio de San Juan de Dios-Bustos and the Nazareth Home for Street Children Foundation, Inc. These projects aim to solve the United Nations Sustainable Development Goals (UN SDGs) of Zero Hunger (SDG 2) and Clean Water and Sanitation (SDG 6).
Avignon’s initiatives that promote embracing one’s uniqueness and working towards a more sustainable future truly show that real beauty comes from within.
Avignon’s “Most Beautiful” is available at all branches of Avignon Clinic and through its official Instagram page. For more information on Avignon Clinic and their wellness services, you may reach out through their official Facebook and Instagram pages, or email them at [email protected].
Words Cris Roxas
Art Macky Arquillla