Beauty Counter: March is About Welcoming the Summer with Open Arms and Camera-Ready Lashes


March 10, 2020
Read Time: 6 minutes

Here’s what we’re lusting over in the beauty department on women’s month



Heads up: March is here! Despite the month’s brisk arrival, we can’t say it isn’t welcome—not when it signals two things: (A) the first licks of the warm summer season and (B) the beginning of women’s month. We don’t know about you, but we’re plenty excited for both these things, and even more so for the beauty launches they bring with them. 


Up ahead, we spotlight the beauty launches, products and services we’re most excited for this month.


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Limited Edition Jeju Picker Collection by Innisfree

There’s no need to fly to Korea and Japan to experience the Jeju Cherry Blossom season! K-Beauty brand Innisfree presents the 7-piece limited edition 2020 Jeju Picker Collection inspired by the colors of Jeju Island. The Cherry Blossom Eyeshadow Palette includes nine universally flattering shades for easy, everyday application. The Cherry Blossom Luminizer is formulated with a highly-reflective smooth pearl pigment, which gives off a dewy glow. With three vibrant colors available, the Cherry Blossom Lip Tinted Stick provides a smooth, weightless feeling. Lastly, the Cherry Blossom Nail Set includes a long-wear, iridescent nail polish duo available with nail stickers.


The Jeju Picker Collection 2020 is available in selected Innisfree stores. 

Rustan’s The Beauty Source Sparks Change With Beauty & Some #GRLPWR

Rustan’s The Beauty Source celebrated Women’s Month with #GRLPWR: Be The Change You Want To See, a four-day event that brought together, pampered and empowered women through beauty. The festivities kicked off with a beauty conversation, Her Voice Matters: Be Heard! Be You!, featuring journalist and advocate Karen Davila, Filipina TV host, writer and creator of Paano Ba ‘To Bianca Gonzalez, author and Happy Skin Cosmetics co-founder Rissa Mananquil-Trillo, and stylist and entrepreneur Liz Uy. Together with host Bianca Valerio, they covered topics from empowering style to brave beauty, starting your day right to managing your energy. The talk was followed by a #GRLPWR Beauty Hour masterclass with social media personality, makeup artist  and Wonder’s Feisty and Filipina cover girl for March 2019, Issa Pressman. Issa shared beauty tips and tricks while going through her favorite products from Rustan’s the Beauty Source’s roster. Guests also enjoyed activities, games and all the perks of being a Beauty Addict Member. 



Below, on our summer lust list from Rustan’s The Beauty Source:


Be empowered and feel beautiful inside out with Rustan’s The Beauty Source. Keep up with the latest deals, promos and offers by following Rustan’s the Beauty Source on Facebook and Instagram or visiting their official website at


Butterlips Conditioning Color by In Her Elements 

Parched lips caused by the dry season? I don’t know her. In Her Element’s Butterlips Conditioning Color hydrates lips with a juicy wash of luscious color. Formulated with Bees Wax and Castor Oil. The unique tinted balm is perfect for those with normal to dry lips With three colors available, Mayari (clay brown), Tala (berry plum) and Hanan (bright coral), these are named after Filipino folklore goddesses. Swipe it on and go!


Purchase In Her Element on BeautyMNL, Beauty Bar and on their website. 


Reign with Confidence with BYS 

Asia’s Songbird Regine Velasquez-Alcasid collaborates with BYS for a regal and whopping 22-piece collection aptly named Reigne. The makeup line includes the Reigne Brow  Reigne Eyebrow Palette, Reigne Powder Blush, Reigne Eyebrow Palette, Reigne Duo Powder Palette (her personal favorite from the line), Reigne Duo Powder Palette and the Reigne Lipstick line. Her highly-anticipated release includes, of course, her iconic red lip she dons on concerts and television guestings on the daily.



#ReignWithConfidence with BYS. The Reigne Collection by BYS is exclusively available at Watsons and SM Beauty Stores nationwide. 

Essentials for a No Worries Kind of Summer: Beauty Bar

Every time summer rolls around, Beauty Bar rounds up an assemblage of products and deems them essential for the warmer months—and every time, I wholeheartedly believe them. Home to an extensive line-up of local and international beauty brands, Beauty Bar continues to expand their roster with each passing season.


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In the spotlight this summer are five brands to take us across the globe. There’s Ecococo, an Australian brand that hinges on what might be the very essence of summer in potent, liquid form: coconut oil. Hei Poa brings Polynesian culture to the fore with Tahiti Monoi, or multipurpose perfumed oil—ideal for everything from moisturizing to after-sun care. Speaking of multipurpose elixirs: there’s Dr. Pawpaw, which spotlights the nude, pink and coral iterations of their fix-all balm for the summer. Not Your Mother’s Naturals, a Beauty Bar favorite, serves up three new nature-focused lines of hair care products, while global fragrance brand Miss Kay takes us from the poolside to the seven seas with a sweeping line of themed fragrances.


Get your summer shopping done via Beauty Bar’s online store or hit up the brick-and-mortar branch nearest to you. 


Miss U-ready Lashes: Ayumi Eyelash

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I don’t know if it’s because of an unannounced change in formula or my eye area getting oilier as we approach the summer months, but lately my favorite drugstore mascara has been missing the mark. Instead of long-lasting volume, these days all I’ve been getting are dark splotches under my eyes. All hesitation to kiss my half-used tube goodbye is gone now, though, after an eye-opening afternoon with Ayumi Eyelash, the official eyelash and nails partner of Miss Universe Philippines 2020.


Paralleling Japan’s biggest eyelash company, Ayumi offers a variety of lash extension services. Among Ayumi’s offerings are the natural-looking Classic Extension, which involves the attachment of one sable lash to one natural eyelash; 5D Lashes, which creates the illusion of fuller lashes by adding five sable lashes to every natural eyelash; and the novel Ange Curl, which makes use of a premium lifting serum.


Check out the rest of Ayumi Eyelash’s services over on their website!


Pouf! Fragrances by The Everyday

While there’s definitely merit in having a signature scent to call your own, who doesn’t love playing things by ear every now and then? Toni Gonzaga and Winnie Wong—the founders of The Everyday—give us the chance to do just this with their latest release: Pouf!, a trio of fragrances. With a name inspired by women’s headdresses in the late 18th century and later on the magic word uttered by magicians when performing illusions, the Pouf! fragrances were formulated to give their wearer that extra touch of personality.


The line comprises three scents, each inspired by a different time of day. Rise, the lightest of the three, is a light and citrusy fragrance reminiscent of the first glimpses of morning sunlight. Bloom, the afternoon scent and the liveliest of the trio, features notes of jasmine and lychee. Dusk, on the other hand, is most fitting for the evenings with touches of sage, lavender and sandalwood. 


The Everyday’s Pouf! fragrances retail individually for P395, and as a set of three for P1000. Shop the scents via The Everyday’s website or Lazada.


Senka Perfect Whip Collagen In Cleansing Foam

Gone are the days of asking relatives in Japan to hoard Senka products for our pasalubong loot. Since Shiseido brought two variations of Japan’s #1 facial cleanser to Philippine shores—the classic Perfect Whip Foam and the Perfect White Clay Deep Cleansing Foam—the brand has quickly become a hit among local skincare enthusiasts. 


This month, Senka brings J-beauty aficionados and lovers of a nice, thorough cleanse good news: There’s a new Perfect Whip formulation in town. The Perfect Whip Collagen In Cleansing Foam takes all the things we love about Senka’s classic cleanser—the dense foam, the silk essence and double hyaluronic acid compound—and takes them the extra step further with beauty serum and collagen, both of which increase skin elasticity and do away with signs of aging. 


Shop the Perfect Whip Collagen In Cleansing Foam and more Senka products on Lazada!



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What beauty products are setting off blips on your radar this month? Let us know in the comments below!



Art Matthew Ian Fetalver

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