A romance between city life and southwestern charm
Who doesn’t love a good love story between two people from different sides of the spectrum? We saw it in Romeo and Juliet, in Titanic and even in You Changed My Life. There’s just something particularly endearing about marrying rough-around-the-edges with extravagance. And it’s this tested equation that Coach used in creating its 2018 Fall collection.
By putting the essence of street that is uniquely New York together with the ruggedness of the American southwest, what’s come about is a collection that vibes a dark romance we can’t help but invest in.
“There’s something interesting about the juxtaposition between New York and the Southwest—the idea of American luxury versus American utility.”
—Stuart Vevers, Coach creative director
In the ready-to-wear corner, Coach is all about vintage wallpaper prints and prairie lace dresses. But in true color to this year’s Fall 2018 collection, the softness is challenged by fringe biker jackets and shearling coats. Putting them together might call for a little more courage from the lay(wo)man, but they’re easy to dress and incorporate into daily wear as separates.
This contrast is part of the genius of this collection, as every piece works together and yet stands out on its own.
But as always, bags and accessories are absolutely essential and central to the brand’s campaign.
The Dreamer is Coach’s star for Fall 2018. Setting the tone for the season, it blends together a tough exterior with intricate and charming details. True to its roots, the Dreamer vibes big-city attitude not only with its strong silhouette, but with its tattoo-like artwork. And yet, the somewhat-feminine embroidery goes on for days.
Vevers put out a strong collection, made more or less digestible by working with artist Charlie Champlain and actress/singer Selena Gomez. Tassels, braiding and trinkets—features that helped put Coach on the map—are all present, but so is a fresh (if not overwhelming) helping of street.
Art Alexandra Lara