The Many Ways to Wear Viva Magenta: 2023’s Unapologetic Color of the Year

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December 16, 2022
Read Time: 4 minutes

There’s nothing subtle about the Color of the Year 2023

 

 

When someone asks you to list down all the bright and loud colors that come to mind, magenta is surely one of them. The hue is undeniably bold, and there’s no iteration of it that’s toned down. That’s why when the color of the year was announced, there was an excited but hesitant response to Viva Magenta. As Pantone puts it, “Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

 

 

But wearing a bold shade doesn’t need to be daunting. So, if you’re not one to experiment with color, it might be high time to do so. Think about it: the pandemic is at its tail end, and the world is opening up again. It’s the perfect time for reinvention and trying new things. Let the new color of the year be part of your “revenge dressing” as we get out of our sweatpants and pajamas and begin to rediscover and update our personal styles. Besides, a pop of color never hurt anybody.

 

 

That’s why to jumpstart your new wardrobe with Viva Magenta, our Color of The Year 2023, we’ve rounded up a slew of outfit ideas that you can cop and a simple style guide to remember. As they say, there’s nothing quite like a bold hue to get you out of a style rut.

 

RELATED: Seeing Ultra Violet: How to Wear the 2022 Pantone Color of the Year

 

Wear it as a statement shirt

A magenta tee or shirt can liven up any outfit. Whether you opt to pair it with your favorite pair of jeans or complementary-colored pants (we’re thinking red or orange), it’ll give you that summery color-blocked look you never thought you needed.

 

 

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A post shared by STREET STYLE (@streetstyled)

 

 

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A post shared by STREET STYLE (@streetstyled)

 

Wear it as a statement accessory

If you think magenta clothes are “too much,” then why not go for a bright bag or shoe instead? Opting to sport the color as an accessory is a foolproof way of trying it out without having to fully commit! Besides, if you’re one to wear black or neutrals all the time, a sudden pop of magenta as a tiny sling or a cool boot will definitely spice up your outfit.

 

 

 

 

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Wear it only as an accent

There are clothes or certain accessories that just have a hint of magenta on them. And experimenting with the Color Of The Year this allows you to wear the color full-on—subtly. Another way is to wear it as a dress and tone it down with somber pieces to make the color pop more.

 

 

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A post shared by STREET STYLE (@streetstyled)

 

 

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A post shared by STREET STYLE (@streetstyled)

 

Wear it as a print

Prints are a great way to try out a color without having a massive piece of one-colored fabric engulf your body. It’s also a playful way to wear this hue without peacocking—unless you do want to be quite loud about it, that is!

 

 

 

 

Wear it as makeup or a hair color

Hear us out; whoever said you need to wear magenta as clothing only? You can always try it as a bold lip, a graphic liner or even hair color! There are so many ways to inject this happy and vibrant hue when it comes to beauty. Our reco is to not hold back and wear it unapologetically—even when it’s just for a TikTok video.

 

 

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A post shared by STREET STYLE (@streetstyled)

 

 

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A post shared by M·A·C Cosmetics (@maccosmetics)

 

Wear it from head-to-toe

If you loved Viva Magenta from the moment it was announced, then why be shy about it? Wear it from your hair down and go monochrome! It’s a trend that’s been prevalent on the runways (especially at Valentino), after all. Though be warned: people will stop and stare! But if that doesn’t bother you—or rather that’s the whole point of the outfit—then go ahead. Because it’ll definitely be worth their while ogling at your outfit!

 

 

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A post shared by Valentino (@maisonvalentino)

 

 

 

So, are you ready to ring in the Color Of The Year 2023?

 

 

Words Maura Rodriguez

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