The iconic GG logo gets a cute companion in his capsule collection
Back in 2019, EXO’s Kai was first announced as Gucci’s Global Ambassador (and highlighted as the first from South Korea). Two years later, he collaborated with the luxury brand for a capsule collection, which is another major feat. That’s because he’s also the first Korean celebrity to work with Gucci for an exclusive collection. This major drop is revealed only a few months after his solo debut with a self-titled EP.
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Esquire Korea gave us a first look a the pieces last February 20, where KAI's seen modeling a few wares from the collection on three different covers.
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Gucci’s trademark warm brown tones and red-and-green combos are mainstays in the pieces, along with Kai’s personal touch: cartoon bears. The bear is a recurring icon in each item, whether as the main highlight of the bags or blending in with the repeating GG monogram. This is an un-bear-ably cute way to add a personal touch to a first-time collection.
For sure you’re wondering, what’s so special about a bear? EXO's fans affectionately call Kai by the nickname, “Nini Bear.” His fans say that his laid-back personality often seen offstage remind them of one. The constant association to a bear led the star to owning it and deeming it his favorite animal.
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In an exclusive interview with Esquire Korea (translated by Soompi), he admitted that Gucci, as a high-end, luxury brand, is not usually considered as one's typical choice for everyday wear. He hoped that the addition of the cartoon bear to the designs would make his collection appear more casual, making people want to wear it, well, everyday. The singer also added, “I think you can express your style more adorably because there are bears everywhere.”
This, however, isn’t the fashion house’s first dip with cute cartoons in their collections. Always in time for Lunar New Year, Gucci collaborated with Mickey Mouse in 2020 and partnered with everyone’s childhood favorite cartoon, Doraemon, last January 2021.
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Keep your eyes peeled, the Kai x Gucci Capsule Collection drops March 5th in South Korea!
Gucci is exclusively distributed by Store Specialists Inc. in the Philippines. You can visit them at Shangri-La Plaza’s East Wing and Greenbelt 4. For more information, you can visit www.ssilife.com.ph or follow them @ssilifeph on Instagram.
Art Alexandra Lara
