A first look at his global holiday campaign wearing pieces from the Fall/Winter 2020 collection (you’re welcome)
With the state of current affairs, who’s even finding it easy to get into the holiday spirit? In the general sense, getting excited again about things like fashion has felt like a slow, stop-and-go crawl. Then we learn about new releases, optimistic collaborations or double-digit sales––eyes are on you, Shopee––and feel that dose of dopamine kick in again (it’s part of a quarantine cycle, really). Served up by GUESS and Italian actor Michele Morrone this time around, here’s another helping.
The star of the steamy Polish film 365 Days can now add global brand ambassador to his growing résumé. For GUESS, Morrone makes a case for getting in a holiday state of mind in the Fall/Winter 2020 global holiday campaign.
Shot by fashion photographer Nima Benati in her first with the brand, the 30-year-old actor is seen taking time off in Villa Erba in Lake Como, Italy, in sharp suiting, crisp separates and cozy cable-knit pullovers. Sure, this has us daydreaming about vacations we are unable to take for a long while. But with these visuals, we’ll gladly indulge in a little healthy escapism.
The shoot also comes with a three-part sit-down interview with GUESS Chief Creative Officer Paul Marciano. In the series, they talk about Morrone’s crazy rise to fame:
“Six months ago, nobody knew you!”
“Today, last year, I was a gardener!”
It’s indeed been a spectacular ride for the 30-year-old since starring in one of the most popular movies in Netflix history. “I quit my job because I was in a very bad moment [in] my life and I was searching for a new [one] because I needed to pay my rent and stuff,” shared Morrone, who’s evidently quite the looker and charmer. “I found this job in the south of Milan as a gardener and then the call [from] Netflix came.” 365 Days is still streaming in over 200 countries, with a sequel already in the works.
Getting up close and personal with Paul Marciano also meant talking about this being his first major fashion campaign. “It’s very nice when you work and, at the same time, you have fun and you feel [like you’re part of a] family,” said Morrone. “For me, that’s very important, as an Italian.”
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Art Matthew Ian Fetalver