A hair highlights virgin shares her experience with the new booking and discovery platform
As a self-professed beauty gal, I’ve tried a lot of things: dermal fillers to “naturally” contour my face, a Hollywood-approved facial to lighten my acne scars, bleaching my hair blonde, getting bespoke lash extensions and more. Treating one’s self carries a new meaning, especially now that do-it-yourself treatments are a thing of the past with the pandemic behind us.
Still, with everything I’ve done in the name of self-care, I hadn't tried hair highlights. I mean, it was only last year when I actually allowed myself to go to a salon and have my hair colored by a professional after years of blotched DIY jobs at home. It simply did not occur to me. Now, I see that I’ve been missing out!
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I had the opportunity to have my own makeover moment ala Princess Mia Thermopolis Renaldi with BeautyBuddy, the new booking and discovery platform bringing beauty businesses closer to customers. Easily book self-care appointments—whether that’s getting a chop, having your nails done or getting that much-needed massage after a long week—with just a few convenient clicks.
Browse through a menu of different styles, services, stylists and salons and book them in one go! This all-in-one platform helps ease businesses in the post-pandemic realm, too, where customers may still be adapting to what is our ever-changing normal.
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Another standout feature of the platform is its bookable lookbook, an online inspiration board where the platform aggregates its partners' portfolios. Eyeing Kendall Jenner’s rich auburn hair color? Want to cop Kaia Gerber’s A-line pixie cut? Customers can search for a celebrity look or a beauty trend, and easily book a salon that offers their preferred style.
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BeautyBuddy IRL
Booking an appointment at BeautyBuddy was so effortless; it’s almost like they’re doing all the work for you. After a few convenient clicks, I booked a session at Basement Salon in Eastwood to finally try out hair highlights. Upon booking, I received both an e-mail and SMS confirmation. And on the day itself, I even got a reminder through text—perfect for busy gals always on the go.
It took four hours (and a lot of boisterous chika with the Basement Salon team) to get the hair color of my dreams. After removing all the red left in my hair and a treatment to rejuvenate my hair’s health—after several failed attempts using box dye at home—my hair was a pristine golden brown with blonde highlights. I’m in la-la-love! And as the great Jonathan Van Ness once said, real friends don’t let their friends get box dye. (I guess we’re not doing that again!)
One more great thing about this beauty portal is it helps manage appointment booking and store customer records. Not sure when you're due for your next cut or color? Leave it to BeautyBuddy to do the reminding!
BeautyBuddy brings beauty businesses closer to its customers with just a few clicks. Choose from partner salons, spas, barbershops and beauty clinics like David's Salon, Basement Salon, Bench Skin Expert, Studio Fix by Alex Carbonell, I Do Nails, Chai Spa, Bloom Dermatology, Spray and more. Book now!
Art Macky Arquilla
