South Korea’s rising top actress Han So Hee is the new face of BYS Cosmetics
Han So Hee managed to anger audiences during her daring role as Yeo Da-Kyung in The World of the Married. But after shapeshifting to the fickle and vulnerable Yoo Na-Bi in Nevertheless and the fierce Yoo Jin-Woo in My Name, the world witnessed Han So Hee’s fantastic ability to transform into her characters. From being the spoiled mistress, the conflicted art major, or the vengeful member of a syndicate. There’s one thing everyone noticed about Han So Hee: she’s got a look that’s uniquely hers.
After teaming up with True Beauty star Hwang In-Youp, BYS Cosmetics now collaborates with Han So Hee to #UncoverEffortless Beauty with a lipstick line. Angie Goyena, the president of iFace, Inc., shares, “We were drawn to her beauty, energy, versatility, professionalism, and personality.” The brand has always been committed to encouraging creativity and self-expression with its campaigns. Goyena adds, “We’ve always championed loving yourself hard, and in doing so, uncovering beauty that’s uniquely yours—Han So Hee fits the bill to a tee.”
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Whether she’s off attending parties, completing art projects in paint-stained overalls or going undercover, Han So Hee’s chill and uncomplicated personality extends to her beauty. This makes her the prime muse in inspiring us to #UncoverEffortlessBeauty.
BYS Cosmetics and Han So Hee herself created Lip Nectar, a new line of liquid lipsticks. The lippie is designed for easy application with a velvety finish to help everyone achieve the look they want. Han So Hee’s Lip Nectar lipsticks come in eight different shades, all inspired by her cool-girl persona and named after flowers. Get Blossom, Cherry, Tulip, Poppy, Rose, Dragonlily, Orchid and Poison Ivy for only P499 a tube.
In a press release, Han So Hee shares her excitement about the collaboration: “It is such an honor to become a brand ambassador of BYS, and I’m also happy to get close with my overseas fans who are always supporting and loving me.” She adds, “Please stay tuned for more collaborations of mine with BYS. Mahal ko kayo!”
Shop BYS Cosmetics’ newest Lip Nectar shades in-store at Watsons and The SM Store. Get them online through Shopee, Lazada and Amorfia. For more updates, follow BYS Cosmetics on Twitter, Facebook, Instagram and TikTok.
Art Macky Arquilla