Say hello to the “harlan + people” campaign
harlan + holden has launched its first global campaign, enlisting stylish Filipino women Jess Wilson, Mari Jasmine, and Tracianne Estrada. Along with newly-minted ambassadors from around the world, the three were handpicked to represent the Philippines in the fashion brand’s roundup of “stories about embracing a time-saving mindset.”
Titled Ain’t Got Time For That, the campaign focuses on harlan + holden’s philosophy that encourages individuals to streamline and declutter. “Life opens up when you take the time for what truly does,” the brand shared in an official statement. “harlan + people aims to share inspirational stories of admirable men and women who value their time and are making the most out of it.”
Jess Wilson wears the 1step cuts tank and cotton pleat skirt from harlan holden 02 collection
Mari Jasmine wearing the 1step Cuts Tank, light boxy top, wide cotton shorts and sling pouch from harlan + holden 02 collection, and the harlan + holden Therapy shoe
Tracianne Estrada wears the Scoop Back Dress from harlan + holden 02 collection
The movement kicked off in Milan and Bergamo in Italy and has since been localized in the Philippines, Indonesia and Korea, highlighting a mix of already-established names and ones harlan + holden feels people should get to know.
“Those chosen for this campaign are confident personalities who get things done, leading fulfilling lives in interesting times,” the brand went on to share. “Most of all, they are mindful of how they spend their time and want every single moment to count, never losing focus on what truly matters.”
Repping the Philippines are British-Filipina “it girl” and entrepreneur Jess Wilson, content creator and SORA co-founder Mari Jasmine, and the entrepreneur behind Float swimwear and La Gula dessert shop, Tracianne Estrada.
Read their stories and meet the other harlan + people characters on their website, where you can also shop their looks featuring the harlan + holden 02 collection. For the latest updates, meanwhile, follow them on Instagram and Facebook.
Art Alexandra Lara