Fashion and sports come together with the all-new L003 Neo
Lacoste starts the first quarter of the year fresh with the brand’s latest take on fashion and sports. Lacoste combines the energy of fashion and brings it to the streets with the all-new L003 Neo.
Fun fact: the L003 Neo is actually a nod to the pioneering achievements of founder Rene Lacoste who always believed that fashion and sport go together. It takes inspiration from the tennis ball, which represents change, innovation, acceptance and modernity. The shoe also carries an energetic vibe that allows the wearer to take it anywhere, on and off the court.
On the design front, the L003 features a neoprene and mesh upper, interesting lace fastening, strategic perforations, a very now chunky outsole and the iconic Lacoste croc that shines from the side heel. Among the stylish colors, the brand heroes neon yellow—another nod to Lacoste’s rich history and the tennis ball. But of course, there are other colors to suit minimalist and daring tastes, such as all-black and khaki, and monochrome pink and turquoise.
To bring the campaign to life, Lacoste teamed up with L003 Neo ambassadors, Jeon Somi and Pak Jinyoung. Somi is a K-pop singer who debuted in 2019 and skyrocketed to international success. Meanwhile, rising supermodel Jinyoung is no stranger to fashion; his face has been on the pages of fashion magazines and the campaigns of luxury brands. What do they have in common? Both are moving at great speed, bouncing from one undertaking to the next, shining brighter than ever. Somi and Jinyoung are very the epitome of youth and dynamism if you ask us.
In the Philippines, style-savvy guests and sneakerheads were abuzz at the launch, which took place at Foot Locker in Glorietta 3. This generation’s mover and shakers, including professional volleyball player Dennise Lazaro-Revilla, rapper Al James and model Jessica Yang, were present and rocked their own L003 Neo in different colorways. The event featured immersive installations (that got Wonder moving)—virtual rhythm and tennis games—that reflect the style and versatility of the L003 Neo.
Lacoste’s L003 Neo has what we look for in a shoe: well-designed, versatile and practical. It’s ready for anything, anytime, anywhere. Beyond great features, this fresh footwear is the best expression of Lacoste’s approach to both fashion and sport. It tells a story you just want to wear.
In the Philippines, the L003 Neo is available in Lacoste stores, online at lacoste.com.ph and at Foot Locker.
Art Matthew Fetalver