Levi’s Unveils Its Rodeo Culture-Inspired Fits For Pride

Levi’s Unveils Its Rodeo Culture-Inspired Fits For Pride

A euphoric and nostalgic collection inspired by the “Rainbow Rodeos” of the ‘70s



Fashion is often deemed an avenue for self-expression. Makeup hints feelings; moods are sometimes expressed through accessories; and, in common cases, the outfits we wear are curated looks that we want to speak what we can't ourselves. 


True especially for the LGBTQIA+ community, fashion is one of the loudest ways to narrate individual experiences. Fashion as a form of art is used to tell stories, struggles and victories—which liberalizes proud members further and farther. At the heart of it all, fashion willingly lends a hand and ushers anyone to play and experiment towards self-discovery without any judgment.  


In a nod to promote the power of fashion in self-expression, Levi’s introduces a new wardrobe collection that pays homage to the “Rainbow Rodeos” of the ‘70s. Reimagining the timeless pieces from its archives, it traces its roots back to the western rodeo culture of Nevada and added some glitz to bring euphoric fits for this year’s Pride month.


Levi's Unveils Its Rodeo Culture-Inspired Fits For Pride


Classic pieces from the past are designed with rhinestones, copper thread, marbled hardware, gold-coated denim and more—making this a collection that lets anyone play, wear and express queer joy with sassy conviction.


Some of the pieces included in the collection are the Cinched Shortstack Tee, Cropped Muscle Tank, Liberation Western Trucker and Patchwork Vest that visually bring up the nostalgic rodeo scene through their western-inspired embroidery and rainbow colorways.



The line also features chill fits, such as the Pride Rainbow Rodeo Ringer Tank, Pride Muscle Tank and Pride Community Tee that go perfectly well with the other items in the collection.


Levi's Unveils Its Rodeo Culture-Inspired Fits For Pride
Pride Muscle Tank


Adding extra excitement to the overall look are the Pride Bandana, Icon Tote and Pride Essential Cap, and Rodeo Hat that evoke queer symbolisms in the subtlest but impactful ways.



Levi’s Pride 2024 cast

Pride is a celebration of diversity; it champions enduring resistance against a prejudiced society and it ultimately measures how far the LGBTQIA+ community has gone since the early developments.


Levi’s—as one of the brands that support LGBTQIA+ rights and issues—sheds the light on some of the noteworthy representations in mainstream media. The rodeo culture-inspired collection is presented by the Pride 2024 cast composed of Orville Peck, Matisse Andrews, Bronze Avery, Violet Chachki, Paris Helena Elyte, Bailey Salisbury and Sean Monagham—who have impacted the community through music, dance, drag, photography and other creative endeavors. 



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The Levi’s Pride 2024 collection is available for purchase on and in select Levi’s boutique stores nationwide.



Words Rod Hagen

Art Dani Sison

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