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David Guison, Leila Alcasid, Mavy Legaspi and Al James Give Their Verdicts On The New AXE Fine Fragrance Collection

David Guison, Leila Alcasid, Mavy Legaspi and Al James Give Their Verdicts On The New AXE Fine Fragrance Collection

Does the new collection hold true to its claim?

 

 

The challenge, year after year, is to keep elevating. Whether that means honing your skills, tackling a new hobby or conquering a fear—and the same is true for brands that we love. Beauty brands continuously enhance their products and restaurants include new items into their menus. And earlier this year, AXE took their product line further by introducing its NEW Fine Fragrance Collection. 

 

The top male grooming brand collaborated with renowned fragrance houses Givaudan and Firmenich, alongside expert and previous Calvin Klein, Dior and Elizabeth Arden collaborator Ann Gottlieb. The result? A sophisticated selection of new scents that are luxurious but still affordable. The three options—Aqua Bergamot, Blue Lavender and Emerald Sage—promise 72 hours of freshness while still offering users a unique fragrance story. 

 

 

But AXE put the NEW Fine Fragrance Collection to the ultimate test. That is, a blind smell test with some of the country’s finest tastemakers: David Guison, Leila Alcasid, Mavy Legaspi and Al James. 

 

In AXE Presents: Putting The Finest To The Test, all four tastemakers were provided scent strips holding four different scents: three from the NEW AXE Fine Fragrance Collection and an outlier from a luxury brand. They were tasked to provide commentary on the different scents: whether they liked it, what it reminded them of and who they could imagine wearing the different scents.

 

 

After smelling the NEW AXE Fine Fragrance Collection, David Guison painted a picture of someone successful and confident. Leila was reminded of the different people that she loves—with the Emerald Sage reminding her particularly of her boyfriend. 

 

Mavy, on the other hand, was left feeling nostalgic; reminiscing about how he once received compliments from his crush. And when it came to Al James, he described the men wearing the scents to be clean-cut with go-getter attitudes. 

 

At the end of the film, David, Leila, Mavy and Al James were asked to choose which their favorite among the scents were. Despite the inclusion of the expensive scent, David and Mavy confidently chose AXE’s Blue Lavender, with Leila and Al James picking Emerald Sage over the rest. 

 

With scents approved by some of today’s most influential tastemakers, the NEW AXE Fine Fragrance Collection proves that elevating ourselves doesn’t have to come with a hefty price tag. 

 

So what are you waiting for? Get a taste of #FinerThanFine with the NEW AXE Fine Fragrance Collection, available online (via Lazada or Shopee)  and in stores nationwide.

 

 

Art Dani Sison

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