Rockport Begins Its Powering Motion Campaign

Rockport Begins Its Powering Motion Campaign

Rockport just celebrated its 52nd year!



There are very few brands that have stood the test of time, and have successfully made their way to be beloved by generation after generation. Rockport, having just celebrated 52 years, is clearly one of these brands. And to mark its 52nd year in the business, they recently opened up shop in SM Mall of Asia. 


In attendance were Brand Executive Yza Yuloque, AVP of Primer International Management Ltd. Melody Tanjimenez, key influencers and special guests Jazper Tiongson and Alex Sy and the President of Rockport Steve Holt. The event was hosted by Mike Acuña.



But more than the store opening, Rockport introduced its latest campaign entitled Powering Motion. The campaign introduces new comfort technologies, which keeps design, comfort and quality at the forefront—giving you that signature Rockport branding. But the message underneath it is clear; Rockport is encouraging individuals to make the most out of every experience.


To support customers do just that, Rockport has expanded its casual line for both men and women. With a perfect pair for everyone, whether for work, vacations, day-to-day or formal events, it becomes that much easier to move with intention. 


The men’s line includes the Darron slide, which features a contoured footbed, with a variant even sporting a buckle for a more refined look. There’s also the Classic Loafer Penny and the Garret Wingtip dress shoes.



Meanwhile, there’s the Aubriella Three Piece for women, which has soft linings and comes in different colors. The Yara Buckle Slides sports a gold buckle, and the Briah II Slide is a wedge that offers slides-like comfort. For more formal situations, there’s the TM Gracie Sling, which is perfect for the work day because of its TRUTech Lightweight Shock Absorption.



With decades in the business, Rockport continues to prove that style and comfort can be synonymous. 


Visit the Rockport store at SM Mall of Asia.



Art Matthew Ian Fetalver

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