The design-production-retail hybrid studio launched with a collaboration spotlighting nine local artists. Up next: its (CO)LAB with Nadine Lustre
Earlier this year, we touched on the state of fashion with the industry “struggling to fix a problematic cycle it helped create and perpetuate.” Even as brands, particularly fast-fashion retail giants, continue to decelerate considerably in the wake of COVID-19, the issue remains that the industry cannot fix its problems with the same approach used to create them. For Filipino startup triART (CO)LAB, this is precisely why nixing the known format altogether gives them a better shot at addressing fashion’s dirty open secret.
RELATED: How Fashion Week Handled COVID-19
The design-production-retail lab, which launched October 1, positions itself as anti-fast fashion through and through. On the design front, it’s built on the promise of empowering local artists (anybody can contact triART to start a (CO)LAB), promoting all-Filipino, all-original art in each of its fashion releases. Items are sold on a pre-order basis, too, which means triART CO(LAB) produces only what is requested, freeing itself of excess. “We are against dead inventory,” the founders said of their conscious and zero-waste perspective in a press release. “Our company is structured with the future in mind.”
For the group, this format not only works to cut out the waste and prioritize originality, but is a way for them to forge their independence in the world of traditional retailing.
View this post on Instagram
A Springboard for Creatives
triART CO(LAB) thrives, quite obviously, in collaboration. “Designers, small businesses, graphic artists are all encouraged to bring their branding and designs to life, as part of our community,” said the team. Creatives, then, get support through the manufacturing, promotion, sales and distribution stages of their collaboration. This ultimately becomes of the triART (CO)LAB series that drops periodically on the official website.
What’s worth noting is that each collaborative piece comes with a countdown timer on its page on the site, something that lets online shoppers know the end of the preorder period. “Once the design has met its pre-order milestone at the end of 30 days, production begins,” added the triART team. “Following the end of a successful campaign, purchasers receive the [merch] directly from us within five to 14 days, depending [on] location.”
This is just one other way triART (CO)LAB is rethinking the fashion industry. Going head-to-head with fast fashion’s habit of monopolizing creativity, the company gives artists and small businesses the platform to take back control––and adopt a conscious and zero-waste perspective in the process.
What’s Out Now and What’s Next?
To kick things off in October, triART (CO)LAB assembled nine local artists for its impressive first release. With a few hours left on its preorder countdown, “art-wear” by Lee Caces, Jethro Olba, Distort Monsters, PAPILIO, Silcero, Tropical Futures Institute, Danikah Novio (AKA CabNov), Jappy Agoncillo and Chino Villagracia?’s APPRECIATE Y’ALL™ can still be purchased here.
As the debut (CO)LAB draws to a close, triART is already gearing up for the next. Hot on the heels of her studio album release, Nadine Lustre, in partnership with local record label Careless Music, is teaming up with triART on her official Wildest Dreams merchandise. This (CO)LAB drops on November 9.
View this post on Instagram
Get in touch with Team triART and send your CO(LAB) inquiries to [email protected] or +63 920 978 1533. For updates on new releases and the latest in the CO(LAB) series, follow triART on Facebook and Instagram.
Art Matthew Ian Fetalver