The collection is primarily a celebration of African surf culture
Vans Surf is proud to share their latest collaboration with African surf lifestyle brand Mami Wata. The brand, Mami Wata, is inspired by African surf culture, the power and positivity of surfing, and key cultural and historical events. The globally anticipated team up between the two brands culminates in a collection that celebrates Vans’ and Mami Wata’s cultures.
But first, here’s what you need to know about Mami Wata. A relatively young brand founded in 2017, its name translates to “Mama Water” or Mother Ocean in West African Pidgin English. Based in Cape Town, Mami Wata is built on furthering manufacturing diversity and surf development in Africa and supporting world-leading African surf therapy organizations Waves for Change and Surfers Not Street Children. The lifestyle brand’s mission is to offer a different narrative on surfing and Africa to the world, as well as to educate and share the positive effects of surfing with everyone.
Back to the collection, the Vans Surf x Mami Wata borrows inspiration from Zaire’s “Rumble in the Jungle” in 1974, Nigeria’s “Festac ‘77” and other iconic local music festivals. Vans Authentic VR3 in Mami Wata Cream is the hero of the collection and follows the brand’s strict material guidelines with one or a combination of regenerative, responsibly sourced, renewable and recycled materials making up at least 30% of the product. The upper features leather (Vans leather products support responsible manufacturing via the Leather Working Group) and organic cotton on the Style 36 Decon VR3 SF. The outsole across all footwear features Vans’ all-new VR3Waffle™ rubber compound. All the rubber used to make this outsole (60% of the compound) is regeneratively grown natural rubber sourced from farms utilizing agricultural practices intended to promote biodiversity, enhance water cycles, improve soil health and/or sequester carbon. The brand-new VR3Cush™ drop-in footbed uses 25% biobased EVA foam partially derived from plants.
The collection features bold graphic details in contrast to a micro-Checkerboard inspired by hand-woven fabrics popular throughout Africa—an homage to the past and future of African surf culture. Fans of the brand can also expect to see Vans Surf x Mami Wata apparel, such as pullovers, short sleeve tees, woven shirts, boardshorts and hats.
RELATED: Hot-New Collab: Vans x One Piece
Peep the full collection now available at Vans.com and select Vans PH stores:
Robinsons Place Manila
Ayala Center Cebu
Alabang Town Center
UP Town Center
SM North Edsa
Art Matthew Fetalver