What to Expect for Issy & Co.’s First Birthday: New Releases and Traditions
Be part of the month-long celebration
We’re no strangers to homegrown beauty brand Issy & Co. Cosmetics. From a weightless lip mousse that feels like nothing on the lips to an easy-to-apply cream blush made with SPF 15, we’ve tried their multiple hero products and loved it all. For their first birthday, they’re going big with a month-long celebration filled with new traditions, fresh releases and reformulated bestselling products that go beyond November.
Issy & Co.’s kickstarting their birthday month with reformulated bestsellers! The Multiuse Crayon and Cream Tint now have brand new formulas and color selections. The velvet-smooth Multiuse Crayon is now lovingly made with Vitamin E. It also makes a comeback in Burnt Taupe and Chili Nude with new, covetable hues in Friday Night, Gossip, Nudeful and Slow Dance. The Cream Tints are back, too, and reformulated with avocado oil for that extra moisture. Choose from crowd-favorite shades Sangria and Desert Rose and new colors Tawny Red, Mood and Soft Berry.
They’re also introducing the all-new Eyeliner Duo, which offers a genius combination of a liquid liner and a gel-formulated tip. Waterproof and long-lasting, it’s available in two shades: black and dark brown.
To highlight the discussion that makeup and skincare go hand in hand, Issy & Co. launches its hydrating and lightweight Makeup Serum you can get as a freebie with every purchase worth P799 and above. Infused with skin-loving ingredients like Vitamin B3, Peptides, Hyaluronic Acid and gold flecks, it perfects your base before applying makeup!
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The small team behind the young brand is spearheaded by 27-year-old Jasmine Ang, founder and CEO, not to mention mom of two! She’s the epitome of a #GirlBoss. Jasmine reveals, “Behind the brand is a team of millennials who are young, driven, and despite being new to the field, they are risk-takers who are unapologetic about who they are.” True to their thrust on inclusivity, they’re celebrating their anniversary by highlighting women empowerment and taking it a step further through initiatives that leave no one behind.
They have partnered with WipeEveryTear.org and The Foundation Foundation, non-profit organizations that work together in helping women survivors of exploitation and trafficking in illegal sex trade. Aside from charitable donations already made by the brand, for 11.11, every order placed will be matched with a lipstick tube donated to these partner foundations.
Jasmine shares, “We believe that makeup can become a powerful tool that could—even in the smallest of ways—empower these women to regain the confidence and courage to have a fresh start and rebuild their lives.” Rest assured that when you do your holiday shopping this 11.11, you’re doing it for a great cause!
Shop Issy & Co.’s birthday collection drop available online at Beauty MNL, Shoppee and Lazada. Stay tuned on 11.11 as Issy & Co. launches its biggest ever product freebie, discounts up to 70% off and ways to give back with every purchase.
Header Image Issy & Co.
Art Alexandra Lara