Hot new drops, store openings and fashion serves to mark the summer of 2023
Ah yes, the months of April and May. For many others, the first bloom of spring. For people living in the Philippines, they signal the peak of summer: temperatures rising, an increased interest in refreshing beverages and an overall disdain for the sticky, sticky warmth. But apart from literally feeling summer in our bones, our favorite fashion drops and happenings bring on a different kind of heat. Ones we prefer following and copping ourselves, you know? So for Wonder Wardrobe’s summer edition, we bring forth the hottest headlines in fashion and retail from PUMA, Under Armour, Mugler x H&M, RVCA and a whole lot more.
Kizo Mizuhara fronts Sunnies Studios’ latest summer campaign
The Japanese-Korean model and actress brings the sun in this drop
With a full-blown campaign shot in Miyako, Okinawa and lensed by Monika Mogi, Sunnies Studios officially welcomes everyone’s favorite model-actress powerhouse Kiko Mizuhara as the newest face of the brand. Known for her continuous appearances in different fashion campaigns and films, Kiko has undoubtedly become everyone’s favorite It-girl. But for Sunnies co-founder Martine Ho, “Kiko Mizuhara has been a part of every Sunnies Studios mood board since we started a decade ago. She embodies that girl-at-heart energy who is effortless, effervescent and relatable all at the same time. From mood board to real life, Kiko will forever be a Sunnies girl.”
Catch Kiko live her dream vacation through Sunnies lenses on YouTube. Shop the latest collection of sunglasses and accessories online or in-store.
Under Armour opens up shop in Las Piñas
The well-loved sporting brand opens in the South
Just as March closed, Under Armour opened its fifth brand house in SM Southmall. The premiere performance and sporting apparel brand aims to bring an immersive brand experience, putting customer satisfaction and product variety first on its list of priorities. With over 415 square meters of space, the SM Southmall Brand House offers Filipinos more access to Under Armour’s cutting-edge products but a lot of room for everyone to find the perfect fit—whether they’re new kicks on the go or sports bras of different support types. For a touch of its hometown flavor, artist Raizel Go painted a mural by the fitting rooms that feature different landmarks inherently Las Piñas, along with the different activities Filipinos do to stay fit.
Drop by the latest Under Armour Brand House at UG SM Southmall or the other branches at Bonifacio High Street, SM North EDSA and SM Mall of Asia.
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Liza Soberano Sizzles in Mugler x H&M around New York City
The actress graces the streets of Fifth Avenue in the stellar collection
Photos by Duke Winn, courtesy of H&M
Mugler stands as the latest luxury fashion brand to team up with H&M, offering another way to access their desirable sheer bodysuits and other pieces. As part of the VIP list, Liza Soberano got to wear pieces from the collection as she walked the black carpet ahead of the global launch in Manhattan’s Park Avenue Armory. After the collection’s successful global launch, the Lisa Frankenstein actress struts the streets of New York dripping in the pieces fresh off the runway. Lensed by Duke Winn, the shoot highlights Liza’s shift to an edgier and stronger image as she takes more control over the trajectory of her career.
Mugler x H&M drops in the Philippines later this May. Keep your eyes on Wonder for more updates.
Here’s How Stars Wore Fendi and Gucci at the Met Gala
A peek into other brands paying homage to the late Karl Lagerfeld
It’s been a few days since the Met Gala, with this year’s theme honoring the late designer Karl Lagerfeld who has deeply influenced Chanel, Fendi and the world of fashion. (Whether it’s for better or for worse, it’s up to you to decide.) The annual event remembered by its red carpet that houses the best looks, worst combinations and wildest moments added another notch to its belt. But we’re not here to talk about that, but rather highlight the way a few brands honored the man through their designs.
Photos courtesy of Getty Images via Gucci
Gucci guest Jessica Chastain debuts her lovely blonde locks at the Met Gala, a sharp contrast to her sheer number. Meanwhile, A$AP Rocky rocks a tartan skirt over denim jeans and stacked G-belts. This look throws it back to Lagerfeld’s outfit for his 2004 Chanel runway show in Tokyo. But the accessory of the evening? His little smooch mark from Rihanna.
Photos courtesy of FENDI
Meanwhile, guests dressed in Fendi took to the house’s archives and Lagerfeld’s love for soft pastels and feminine touches. Kate and Lila Moss have their matching mother-daughter moment as they’re accompanied by Kim Jones. Meanwhile, South Korea’s A-lister and The Glory actress Song Hye Kyo dons a satin couture gown. She lets some Asian trends make an additional statement as her pin-straight hime cut bangs frame her elegant face.
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Action sports and lifestyle brand, RVCA, finally opens in the Philippines
From skateboarding to MMA, the brand has something for you
Photos by Allen Pangan courtesy of Prime Group
The wait is over: RVCA (rew-ka) has opened its first flagship store in Glorietta 3. RVCA rose to fame thanks to its perfect intersection of art, skate, surf, jiu jitsu and mixed martial arts subcultures—all uniting with unrivaled ease. “Balance in opposites” stands as its core philosophy, which prioritizes the refusal of being boxed in. With its logo’s V and A letters forming a chevron symbol, RVCA tells the world to welcome the harmony in opposites.
So local action and combat sports community members can expect to find high-performance gear for their active lifestyles. Built with odor-fighting technology, the collection is also guaranteed to to be moisture-wicking, quick-drying and lightweight. All these create a line of pieces that can withstand intense action anytime, anywhere.
Drop by RVCA’s flagship store in 2/F Glorietta 3, Makati City.
Clarks
Clarks opens a new concept store, highlight key pieces from Clarks Originals and Spring Summer 2023
Clarks Philippines opened a new concept store at Shangri-La Plaza Mall’s East Wing, which exclusively carries select styles from Clarks Originals and the Spring Summer 2023 collection.
The Clarks Originals
Meet the Clarks Desert Boot inspired by a rough boot from Cairo’s Old Bazaar. It’s no secret that its minimal, progressive style sparked a worldwide footwear revolution. Every design detail today remains true to the original, still using the stitched down technique or stitching the upper material flat on an outsole. The result? Waterproof casual shoes.
Clarks Desert Trek is another iconic offering known for its laced-up look. The shoe is designed with a unique comfort shape, super-deconstructed suede uppers and matching rubber crepe soles. Up next is the heritage-inspired Tor Run sports shoe. Featuring a crepe sole, heel cup and lightweight insert, the piece is a mix of style and comfort. Last but not least is the Clarks Wallabee—a shoe that feels good to wear and easy to match. We’re glas that it now comes in different colors and patterns.
Spring Summer 2023
Clarks Torhill, in partnership with rising Philadelphia-based actor Jabari Banks, has made its debut. The new style showcases a streamlined, lace-up design that highlights its curves and contours the iconic Wallabee. Meanwhile this season’s ultimate kicks, Torhill Hi, is available in Dark Sand Suede, White Leather, Red Suede and Black Suede.
Another partnership launched in time for spring; this time with American designer and founder of Kith, Ronnie Fieg. Aptly called 8th Street, the collection embraces the energy of New York City’s 1990s shoe scene. Its made with high quality materials paired with interesting colorways that enhance the collection’s modern-retro aesthetic.
Drop by the Clarks store to discover the full collection and restock on the classics.
In the Philippines, Clarks is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, SM Mall of Asia, TriNoma, Alabang Town Center, Glorietta, SM Megamall, Shangri-La Mall, and online at Trunc.ph, Zalora, Shopee and Lazada. Visit www.ssilife.com.ph, facebook.com/ClarksShoesPhilppines, or follow @ssilifeph on Instagram for more information.
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PUMA expands its footprint in the Philippines
From several successful store openings to and exciting AW23 show, PUMA has arrived in Manila
PUMA opened its first flagship store last November 2022 in Glorietta, Makati, and now has 22 franchise stores nationwide. As part of its expansion plans in the market, the German sports brand will open a few new stores to serve more PUMA’s fans in Metro Manila, Laguna and Cebu.
Beyond expanding its footprint offline, the brand has also started growing its presence online via key sports and lifestyle retailers. PUMA also aims support select athletes, partner with lifestyle KOLs, and create big and exciting events that reflect the brand’s mission and vision.
To kick off their on-ground activations, PUMA showcased its AW23 collection, featuring a range of activewear made for the sports-loving and street style-savvy Filipino, in an exclusive fashion show. Enter: FOREVER FASTER in the streets of Manila.
Set against the make-believe streets of Manila, the presentation narrated the different stories of Filipino bravery and resilience, lauded our people’s inherent confidence, and paid homage to Filipino pride. It featured movers, breakers and game-changers in the the country—individuals and tribes that share the brand’s FOREVER FASTER mantra. They are Marlon Stöckinger, Kylie Versoza, Daniel Matsunaga and Santino Rosales.
To close the presentation, PUMA revealed big news and announced professional basketball player Kai Sotto as its first-ever Filipino brand ambassador.
PUMA’s AW 23 collection will be available in stores July 2023. Stay tuned for more.
Love, Bonito makes way to recharge
Rejuvenate, recharge and rest in Love, Bonito’s summer 2023 collection
This season, Love, Bonito invites you to rejuvenate, recharge and rest with their new collection of playful silhouettes and loungewear. Dress styles that spark joy, excitement and warmth, like the Petra Padded Halter Top, a minimal piece that goes above and beyond basic. Featuring a fitted bodice, functional padded bust and a halter neckline, this is ideal for a day out with your girlfriends. Feeling bold? Try the breezy Lilo Textured Knit Camisole, which is made with a fuzzy knit with a super soft hand-feel. Wear on its own or layer over the matching Lilo Textured Knit Cardigan for a coordinated look.
Whatever the mood, city chic or slow Sundays in, Love, Bonito has something for you.
For more information, please visit https://www.lovebonito.com/intl.
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What did we tell you? The world of retail also brought in major heat. For more updates, keep your eyes on this space.
Art Matthew Ian Fetalver
