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Y2K is Here to Stay, Thanks to IVE and PUMA

Y2K is Here to Stay, Thanks to IVE and PUMA

Take a Love Dive into the iconic past with IVE and PUMA

 

 

Chunky soles, comfortable cushions and overall durability—these are the things that make a good dad shoe. It’s no wonder why this style of sneakers has been loved since the 80s! With functionality and ease, there’s nothing more that we can ask for. The iconic dad shoe continues to capture fashionistas across generations.

 

It’s always thrilling to see how the beloved dad shoe gets reintroduced to a new generation. We have PUMA to thank as we enter a time warp with the Teveris NITRO! This 2000s tech-inspired sneaker can take you on a futuristic leap to the past. And the trip won’t at all feel dreadful as the shoes are engineered with ultra-comfy NITRO™ cushioning that provides a sporty edge and a responsive stride for just about anyone who puts them on. The Teveris NITRO is lighter than air, so to speak; it’s almost as if you’re flying instead of walking down memory lane. This makes them perfect as everyday footwear, too!

 

 

The four Asia-exclusive colorways of the Teveris NITRO are captivating enough to stand out on their own, but who’s to say you can’t experiment with various styles? There truly is no better fit to capture this essence than K-pop sensation, IVE. Like the girls would say, putting on these sneakers makes us feel ELEVEN.

 

 

Teaming up with PUMA as the faces of this release, IVE presents a youthful twist to laid-back luxury. Aside from the Teveris NITRO sneakers, the girls of IVE gave us everything in their curated outfits with pieces from the DARE TO, PUMA Team and CLASSICS collections. And of course, what’s a K-pop collab without special gifts? With every purchase of PUMA items worn by IVE, customers from Southeast Asia and Taiwan will receive PUMA x IVE autographed photo cards of all six members! This is for a limited time only, so run, don’t walk.

 

Y2K is Here to Stay, Thanks to IVE and PUMA

 

PUMA has been around long before the 2000s (1948, to be exact) and IVE is a rapidly growing fourth-generation K-pop group that debuted only two years ago. When we say that this pair flawlessly represents the modernization of past trends, we mean it.

 

Celebrate nostalgia and enhance (or revisit) your youth with the new Teveris NITRO, available at PUMA 2F Glorietta 3, L2 Main Wing Shangri-La Plaza, GF Eastwood Mall, GF Venice Grand Canal Mall, McKinley Hill and L1 Ayala Center Cebu. You can also shop them at authorized retailers: PUMA SM North Edsa, Gateway, and Foot Locker (Glorietta, Festival, Cebu, Ayala Malls Manila Bay, Gateway, Trinoma). Shop them online via PUMA.com.

 

 

Photos PUMA

Words Kyla Villena

Art Macky Arquilla

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