Everything We’re Eyeing From Y.O.U Beauty


October 18, 2021
Read Time: 4 minutes

From makeup to skincare, we’re paying attention to this new launch



There’s no shortage of beauty releases in a pandemic, as beauty enthusiasts and professionals alike clamor for self-care products. HEBE Beauty Group’s Y.O.U Beauty unveils its hardworking beauty products now readily available on Shopee and Lazada


First launched in Indonesia in 2018, the international brand recently launched its diverse portfolio “made for today’s modern woman” and everyone else in-between in the country. These dermatologically tested and hypoallergenic products are accessible to consumers at budget-friendly prices, too! 


From makeup to skincare, here’s everything we’re eyeing from Y.O.U Beauty. 


Y.O.U NoutriWear+ Velvet Liquid Foundation (P499)

For a natural yet full-coverage foundation that looks and feels like skin, try the all-new NoutriWear+ Series from Y.O.U Beauty. Made with Litestay™ technology, it enhances skin, and C-Lock Essence to deeply nourish it, too. This long-lasting base is formulated with hero ingredient Centella Asiatica Extract to help relieve sensitive, acne-prone and/or oily skin. It even has UV protection to protect skin from the harmful effects of UVA & UVB rays.


Don’t forget to complement it with the NoutriWear+ Complete Cover Concealer to spot conceal pigmentation and brighten under eyes!


Shop the Y.O.U NoutriWear+ Velvet Liquid Foundation on Shopee.


Y.O.U The Radiance White Nourishing+ Serum (P499)


Packed with nine brightening actives that improve the skin barrier, this nourishing serum eliminates dullness and hyperpigmentation. Enriched with Snow Mushroom Extract, 5% Niacinamide, 50X* Vitamin C and Probiotics, it effectively reduces the appearance of pesky acne scars and blemishes. 


Shop the Y.O.U The Radiance White Nourishing+ Serum on Shopee. 


Y.O.U Tone Up UV Elixir SPF 50+ PA++++ (P429)



Whether you’re spending most of your days indoors or outdoors, SPF is a must! This intensive UV protection is formulated with Sunflower Seed Oil and Hyaluronic Acid to brighten, hydrate and protect the skin from UVA and UVB. Formulated with Natural Radiance Lavender Tone, it even helps brighten and even out skin tone instantly. It’s comfortable and non-sticky, too!


Shop the Y.O.U Tone Up UV Elixir SPF 50+ PA++++ on Shopee. 

RELATED: Sun Protection Recommendations for 2021


Y.O.U Rogue Velvet Matte Lip Cream (P329)


This next star product comes from their makeup collection. The Rouge Velvet Matte Lip Cream is a mask-friendly option for essential trips outdoors. It preserves moisture into the lips, with coconut oil and vitamin E as its superstar ingredients. For now, these five Filipina-friendly shades are available: Kelly, Naked, Latte, Honey and Fearless. 


Shop the Y.O.U Rogue Velvet Matte Lip Cream on Shopee. 


Y.O.U Colorland Powder Mousse Lip Stain (P299) 


Perfect your favorite K-Beauty look with a lightweight yet pigmented lip stain formulated with Cocoa Butter and Strawberry Extract to hydrate lips. Choose from these six available shades: Brick Red, Delicate Link, Honey Crush, Nude Tangerine, Rosy Mauve and True Red.


Shop the Y.O.U Colorland Powder Mousse Lip Stain on Shopee.  


Y.O.U Stay All Day Eyeliner (P379)


This long-wearing, smudge-proof and water-proof eyeliner with Color-Lock technology lasts up to 24 hours. With a flexible felt tip, you can easily control its thickness as you draw on your preferred style. With hi-black pigment, it doesn’t fade easily, perfect for all-day wear. 


Shop the Y.O.U Stay All Day Eyeliner on Shopee. 


Y.O.U Colorland Focus on Me Blush (P299)


A fine powder, silky smooth blush that blends seamlessly for a healthy-looking flush. With high color payoff, it delivers a long-lasting vibrant color that naturally brightens the complexion. The Colorland Focus on Me Blush is available in four mood-boosting shades: Sweet Apricot, Coral Pink, Cream Orange and Smoky Rose.   


Shop the Y.O.U Colorland Focus on Me Blush on Shopee.


Y.O.U Colorland Wander Nature Eyeshadow Palette (P799)


For a diverse selection of natural-looking shades—from mattes to shimmers and glitter—the Colorland Wander Nature Eyeshadow Palette covers both day and night looks. With 15 highly pigmented shades available, draw attention to your eyes for your next virtual meeting or socially distant night out. 


Shop the Y.O.U Colorland Wander Nature Eyeshadow Palette on Shopee.


Exclusive 9.9 Grand Launch Celebration 

As part of the grand launch celebration, Y.O.U Beauty is holding a massive sale starting September 9 at their official stores on Lazada and Shopee. Free shipping promos, gift vouchers and flash sales on the Radiance White Series and Rouge Velvet Matte Lip Cream will be available, so don’t forget to add to cart!


Y.O.U Beauty is available online through the brand’s official stores on Shopee and Lazada and soon in retail stores nationwide including Watsons, SM Department Store and Robinsons Department Store. For updates, follow them on Instagram and Facebook



Product Photos Y.O.U Beauty

Art Matthew Ian Fetalver 

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