Asia's online fashion destination brings Filipino culture and heritage to digital retail
E-commerce powerhouse ZALORA has always enabled small businesses to introduce themselves to a wider market. The brand’s mission is to enable partners to explore what online retail has in store. This year, ZALORA will host one of the most awaited local events—The MaArte Fair. The fair will be debuting its online presence to push showcasing the best of what Filipino talent has to offer.
The fundraiser, typically hosted by the Museum Foundation of the Philippines, is devoted to exhibiting crafts, culture and heritage. By partnering up with the online shopping platform, the organization sees it as an innovative solution to continue supporting the brands they house.
View this post on Instagram
The 12th edition of the annual event will gather products created by talented artisans and patrons. Customers can support the local talents online through the new e-commerce platform until December 31, 2020.
In order to navigate through the pandemic and the social distancing guidelines, both companies have come to an agreement to place a sense of ease for both sellers and consumers who are passionate about the products. The digital platform allows easy access to diverse local items that can be purchased from the comfort of their own homes.
MaArte fair patrons will be able to recognize staple brands such as Aranaz, MCV Designs, Milvidas, Amarie, Coco & Tres, Gifts and Graces, WVN Home Textiles, Siklo Pilipinas, Pika Pika Cards, Creative Definitions, TdLG, Whimsy by Silay Expor. Inc. and more!
This new venture is an exciting fusion between the market fair’s loyal customers and ZALORA’s online shoppers. Social distancing won’t stop us from supporting local!
The MaArte Fair is now live on ZALORA at zalora.com.ph/maarte.
Words Marga Sibug