Connect With Us

The Category Is Camp: A Fashion Editorial

The Category Is Camp: A Fashion Editorial

Read Time: 3 minutes

Everybody’s favorite dalagang Pilipina makes a case for over-the-top as the new casual



Mimiyuuuh, internet sensation and self-proclaimed LOcq4l j3j3 gHuÖrl, is here to cap off Pride month and welcome Wonder’s youth-centric July, slaying, sashaying and, somewhere in between (though not seen in photos, unfortunately), vocalizing in a fun camp-themed fashion editorial.


For the 22-year-old content creator, this exercise in camp also doubles as a reunion-cum-collaboration. It brings together the creative minds of several long-time friends, all of whom are now members of the fashion industry.

Ebellished top and sheer skirt, HA.MU, bubble wrap skirt, ACBC, earrings, R E M U S

Lensed by fashion photographer Wilmark Jolindon and art directed by Jobo Nacpil, Mimiyuuuh takes on the bustling streets of Quezon City decked out in looks styled by siblings Angel and Abraham Guardian. It’s an unapologetic showcase of fashion’s rather performative function: an ostentatious display in all its glory and a friendly reminder that there’s always room for getting outrageous, silly, carefree and even ugly-pretty for those daring enough.


Makeup artist Janell Capuchino follows suit with her beauty looks, experimenting with watercolor hues and playing around with embellishments. Hairstylist Mycke Arcano, meanwhile, puts one twist after another on Mimiyuuuh’s signature bob.







Why settle for true-to-life when you can get larger-than-life? These floral appliqués over floral prints any day, please

Cut-out terno, TAJAH JIREH


Keep the terno alive by embracing modern reinterpretations. Out with the old and in with the new wave. In this case, the playful, distressed and deconstructed

Pink textured blazer and trousers, SALAD DAY, printed bomber jacket, A – Z, tassel loafers, DOC MARTENS


Textured sleeves, ruffled seams, a printed corset and a wrap-around jacket: as you do on errand day. There’s no reason piling on textures, clashing prints and color-blocking can’t happen all at once


Futuristic can in fact meet old-timey romance: go ahead and overload on ruffles, experiment with mismatched earrings and complete the look with statement-making specs that are anything but cookie-cutter

Ruffled top, TAJAH JIREH, ruffled bra, HILDER DEMETERIO, sheer skirt, HA.MU, sunglasses, NICOLE SYJUCO



Combine exaggerated elements like unusually large collars and pronounced puff sleeves with different takes on sheen and metallics. (A full sequined skirt is more than welcome here.) Consider this a nod to Harajuku fashion and the bubblegum pop aesthetic of Ashley O.

Star printed jacket, HA.MU, textured sequined skirt and trousers, MURAOKA.E

Ruffled top, TAJAH JIREH, ruffled bra, HILDER DEMETERIO, sheer skirt, HA.MU, sunglasses, NICOLE SYJUCO

Photography Wilmark Jolindon

Art Direction Jobo Nacpil

Styling Angel Guardian assisted by Abraham Guardian

Makeup Janell Capuchino

Hair Mycke Arcano

Model Mimiyuuuh

Art Alexandra Lara

About The Author

Sometimes a stylist, sometimes a writer, powered by coffee.

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You don't have permission to register