The U Elements Elite Collection Merges Practicality And Sophistication

The U Elements Elite Collection Merges Practicality And Sophistication

Stylish exterior and functional interior, made for the modern professionals



Comfort before style, function before fashion. True enough, these are the top-of-mind considerations when buying almost anything—be it clothes, gadgets or other lifestyle items, such as bags. 


However, in common cases, you have to choose: comfort over style or style without comfort—you don't usually get both. That’s how it usually goes for the majority of brands in the market, and only a very few names have mastered the art of combining practicality and sophistication. Sitting proudly among them is U Elements—a “premium travel and lifestyle powerhouse” in the Philippines that recently released their Elite Collection to represent what its brand stands for: practicality and sophistication in one. 


Unveiling six flagship backpacks on May 13, 2024, U Elements promises a more organized, stylish and practical urban living experience  made for the go-getters, travelers and professionals who also enjoy a little leisure time. Flexible for any occasion, the Ansel, Brice, Brook, Grant, Hugh and Rhett backpacks are all designed to fit in corporate settings, casual gatherings or travel without compromising its design and function.



More than its exterior, these everyday companions are built with an organized interior, allowing every user to maximize the space thanks to a laptop compartment, tablet sleeve and organizational pockets. More so, it also highlights portability by equipping the bags with USB sockets ensuring that every user is connected and powered anywhere in the world.



As U Elements Vice President for Merchandising Naldy Paguibitan puts it, “The Elite Collection is built to withstand the rigors of daily use while remaining water-repellent to keep your belongings safe and dry. Whether you’re commuting to work or traveling the world, this backpack has you covered with its spacious main compartment, quick-release key ring, luggage strap and USB port for on-the-go charging. The Elite Collection strikes the perfect balance between spaciousness and portability.”


Also included in the Elite Collection is the Elite Ford Business Trolley Luggage available in three color variants: black, white and gold. This trolley puts the needs of modern professionals at the forefront of its design and, much like the six bags, it brings expandable features to accommodate every user’s demand for “flair and adventure.”


The U Elements Elite Collection Merges Practicality And Sophistication


The U Elements Elite Collection is up for grabs at all Urbanize outlets, SM Department Stores, or online via Lazada, Shoppee, Zalora, and its official distributor



Words Rod Hagan

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