A triumphant collaboration as the Philippines celebrates its 100th year Olympics participation
The Summer Olympics, the pinnacle of competitive sports, is just around the corner. And this year, it will be held in the iconic City of Lights: Paris. A historical showcase of skills and top-notch physicality, where athletes from every corner of the globe will converge in this romantic city, not just to compete but to celebrate the pure essence of human potential.
Among the nations competing in this global spectacle, the Philippines is set to shine brighter than ever. This year’s participation in the Paris Olympics marks a significant milestone: 100 years of Philippine involvement in the games. As Filipino athletes gear up to make their mark on the world stage, they will do so with the support of one of the most iconic sportswear brands, adidas.
The global leader in sporting goods, has just recently announced that they will be providing the Village and Podium looks for all Filipino athletes at the Paris 2024 Olympics. This partnership not only commemorates a century of Philippine Olympic history but also underscores adidas’ unwavering commitment to helping our athletes perform at their peak.
Pictured above: Samantha Catantan (Fencing), Carlos Yulo (Gymnastics), Joanie Delgaco (Rowing)
“adidas is thrilled to partner with the Philippine Olympic Committee as we invest in the future of Philippine sports. The Olympics is a global sporting moment that truly highlights the incredible breadth and variety of sport, and our mission is to help Filipino athletes shine under pressure. Our sleek, modern designs are inspired by the national spirit, aiming to connect athletes to their roots while enabling them to perform at their very best,” shares Anthony Frangos, Country Manager of adidas Philippines.
Pictured above: Weight Lifting Athletes Elreen Ando, Vanessa Sarno and John Ceniza
The designs that will grace our athletes are more than just uniforms; they are symbols of our national pride. adidas has captured the essence of the Filipino spirit with impactful fonts and detailed graphics, using a repeated line pattern brought to life through vibrant pops of color. These elements express the fire within our athletes, ready to emerge in the heat of competition. This is not just about clothing; it’s about embodying the passion, resilience and determination that define us as a nation.
“The Philippine Olympic Committee is thrilled to have adidas as our official outfitter for the Paris 2024 Olympic Games. This partnership will greatly benefit our athletes, providing them with world-class gear and support. We look forward to seeing Filipino athletes raise the flag on the global stage together with our partners who share the same vision,” says Philippine Olympic Committee (POC) President Bambol Tolentino.
Pictured above: Boxing Athletes Nesthy Patacio, Hergie Bacyadan and Aira Villegas
adidas has assembled an impressive roster for the Paris 2024 Olympics, sponsoring 10 Olympic teams and six Paralympic teams. This elite group includes Olympic teams from Great Britain, Germany, Hungary, Poland, Ethiopia, Ireland, Bahrain, Cuba, Turkey and our very own—the Philippines. Alongside these teams, adidas will also be supporting the French Athletics, French Handball and Polish Volleyball Federations. In the Paralympic arena, adidas is backing ParalympicsGB, Team D Paralympics, the Poland Paralympic Team, Cuba, Turkey and Paralympics Ireland. This extensive sponsorship underscores adidas’ dedication to empowering athletes across a diverse range of sports, ensuring they have the best gear and support to excel on the world stage.
Pictured above: Sam Catantan, Carlos Yulo, Nesthy Patacio
As we count down to the opening ceremony, there’s a palpable sense of excitement and pride. This partnership with adidas is more than just a sponsorship; it's a celebration of our heritage, a nod to our storied past, and a leap toward a promising future. It’s about giving our athletes the tools they need to succeed, to embody the spirit of the Philippines, and to make every Filipino heart swell with pride as they compete for that coveted gold Olympic medal.
While we may not all be in Paris to cheer from the stands, our support for our Filipino athletes can be just as powerful from afar. Whether through live broadcasts, social media, or community gatherings, we can definitely do our small part to rally behind our team and send waves of encouragement and pride. Let’s show our athletes that the entire nation stands with them, united in our pride and belief in their extraordinary talents. Go, Team Philippines!
Words Charles Boswell
Art Dani Sison
