A look at the key pieces from the multi-collection release
Jeans company turned global lifestyle brand GUESS is pulling out all the stops, dropping not just one but four new collections this season.
For one, it’s about getting festival-ready #WildWildGUESS style and dreaming up the next tropical vacay. For the other, it’s about moving in a more conscious direction, making GUESS the next in the series of labels to pledge to save the environment. The third collection, a limited-edition capsule, is a look into the brand’s rich design archive; and the last, a full range of women’s activewear for sweating it out in style.
At the forefront of the lineup, of course, is the season’s mainstay collection. Shot by fashion photographer Tatiana Gerusova, the campaign for GUESS Spring/Summer 2019 transports us to easy springtime living in Palma de Mallorca, Spain, with vibrant hues, lightweight maxi dresses, breezy silhouettes and a summer-appropriate showcase of denim. The same campaign also introduces the next generation of iconic GUESS Girls Viki Odintcova, Kristina Krayt, Mishel Gerzig, Gulsina Kalimullina and Andrea Damante, who follow in the footsteps of Claudia Schiffer, Laetitia Casta, Adriana Lima and Gigi Hadid.
Back to the ‘90s with GUESS Originals
Vintage GUESS is reimagined and remixed for today as GUESS Originals throws it back to the 1990’s. The highlights of casual dressing from this decade are incorporated into logo tees, sweatshirts, hoodies and one-piece suits. No surprise here: everything goes great with denim.
Better Denim with GUESS Eco
Recognizing that sustainability isn’t merely some lifestyle trend, GUESS is reworking its denim into eco denim: fabric that is produced with less water, made with recycled materials and features trims and details that are sustainably sourced. Eco denim undergoes an innovative new dye process, too, which reduces the use of chemicals.
Break a Sweat with GUESS Activewear
Athleisure takes on a military stance with GUESS Activewear in white, black and a muted army green. A stylish punch to any kind of workout, the sports collection comes with hoodies, fitted crop tops and jogger pants bearing iterations of the GUESS logo and font.
All four Spring/Summer collections will be available in the Philippines in all GUESS stores nationwide. You can find GUESS in SM Megamall, Shangri-La Plaza, Gateway Mall, TriNoma Mall, The Block SM North EDSA, SM City Fairview, SM City Sta. Mesa, Robinsons Galleria, Ali Mall, UP Town Center, Robinsons Magnolia, SM City San Lazaro, SM City Manila, Robinsons Place Manila, Harrison Plaza, SM City Southmall, Alabang Town Center, Festival Supermall, Power Plant Mall, Glorietta 2, SM Mall of Asia, Ayala Malls Feliz, SM City Batanga, Robinsons Place Lipa, SM City Lipa, Lim Ket Kai Mall, SM City Cagayan De Oro, Robinsons Place Cebu, Robinsons Place Cebu, SM City Cebu, Ayala Center Cebu, Robinsons Place Iloilo, SM City Iloilo, Sta. Lucia East Grand Mall, SM City Bacoor, SM City Dasmariñas, Ayala Malls Serin, Pacific Mall Albay, KCC Mall Sarangani, Magic Mall Pangasinan, NE Pacific Mall, SM City Cabanatuan, Robinsons Starmills, SM City Pampanga, SM City Clark, Robinsons Place Angeles, SM City Baguio, SM City Marilao, SM City Davao, Abreeza Mall, SM Sta. Rosa, Robinsons Place Bacolod and NCCC Davao.
Art Alexandra Lara