Filipino ARMYs got to celebrate something closer to home
There is no uniform roadmap to success. Sticking the landing is always an uphill battle. Whether you’re a budding entrepreneur, a newly-christened content creator or a long-time industry mainstay, making your mark is entirely dependent on how you face your journey.
This also seems to be the case for BTS. No one expected them to blow up the way they did. And yet, they continue to prove that barriers and boundaries are meant to be transcended. Their huge success has led them to sell out multiple stadium tours and land different collaborations with brands. As if their faces aren't already everywhere, BTS is also the global face of McDonald’s and FILA. Oh yes, and even luxury labels like Louis Vuitton.
But who knew that even before all of these branded endorsements and outfits, Proudrace dressed BTS first.
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Yes, it was recently discovered that BTS rocked pieces by Filipino streetwear and eco-futurist brand Proudrace. BTS wears one of their earlier pieces in an early Instagram post: the Hieroglyph shirt. The photo was found out to be from an outdoor performance back in 2013 for Music Core. Here, BTS performed their debut song entitled N.O in Proudrace.
And to celebrate this, Proudrace reproduced and re-released a limited quantity of the pieces for Filipino ARMYs last June 25th. They reworked the long-sleeved sweatshirts into t-shirts, an ideal addition to our work-from-home wardrobes. In true ARMY spirit, they also threw in additional purple and lilac colorways. At least now, Filipino fans have another connection with BTS. One that’s closer to home and worth celebrating.
BTS are also major fans of South Korean brands. Fans would know that the boys' closets feature a mix of luxury pieces and homegrown labels in their outfits. And hopefully, Proudrace’s re-release can inspire ARMYs to do the same: support our SMEs and continuing to love local.
Art Alexandra Lara