It’s In The Jeans: UNIQLO Launches A Fresh Lineup Of Innovative, Sustainable Jeans

It’s In The Jeans: UNIQLO Launches A Fresh Lineup Of Innovative, Sustainable Jeans

Diverse in style and environmentally-friendly, UNIQLO Jeans has our attention



Japanese retailer UNIQLO is known for many things, but foremost for their high-quality basics. From womenswear to menswear and kids apparel, UNIQLO has many of our wearable essentials covered—including my now favorite sanitary shorts. And while jeans are not new to the brand, their latest lineup is proudly innovative and sustainably made.


As a testament to UNIQLO’s philosophy of making lives better, their new jeans follow the BlueCycle process and cutting-edge technology developed in the Jeans Innovation Center in Los Angeles, California. BlueCycle eliminates the need for large amounts of water and manual labor used to get that faded, worn-in look in jeans. It significantly reduces water usage in the finishing process by up to 99% and also follows Laser Distressing. The latter replaces Sandpapering, thus reducing the work done by human hands.


What’s more, the collection is diverse as ever, still featuring different silhouettes, colors and cuts to suit individual tastes and styles.


Women’s Ultra Stretch Skinny High Rise Jeans, P1,990

Made with propriety stretch thread, these jeans might just be UNIQLO'S stretchiest pair yet. Its fabric is dyed to resist color fading and features a fresh new look: high-rise tapered cut with a figure-flattering back pocket.


Women’s Slim Flared Jeans, P1,990

Fans of high-rise jeans, rejoice! These flared bottoms boast a slim silhouette that bloom into a subtly flared hem, which does wonders for the legs. Comfortable and stretchy, this pair can easily be dressed up or down.


Women’s Baggy Jeans, P1,990

These jeans are made with 100% cotton denim rendered in a baggy cut many of us want to live in. But make no mistake, it works hard to accentuate the legs thanks to its full-length inseam and double-needle stitching.


Men’s EZY Ultra Stretch Jeans, P1,990

Classic design meets comfort in these Ultra Stretch Jeans as it combines a classic denim look with the comfort of sweatpants. Wear this for lounging in or going out.



Men’s Ultra Stretch Skinny Fit Color Jeans, P1,490

Featuring Ultra Stretch satin fabric, this pair is skinny in shape but comfortable to wear. What’s more, select colors are finely-brushed for an elegant and glossy finish.


UNIQLO Jeans are manufactured using the brand’s environmentally friendly washing method, developed at the Jeans Innovation Center.



Discover the full collection via UNIQLO Philippines’ website or download the UNIQLO app via Google Play Store or Apple Store. For updates, follow UNIQLO Philippines’ social media accounts on Facebook, Twitter, Instagram and TikTok.



Art Matthew Fetalver

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