adidas Home of Sport BGC opens its doors to sports lovers and aspiring athletes alike
Ready to unleash the sports lover in you or become the best athlete you can be? Look no further as adidas opens its doors to the first-ever Home of Sport concept store in Metro Manila!
Located in the heart of Taguig, adidas’ store at Two Parkade, Bonifacio Global City is back, bigger and better than ever. The relaunched store boasts a 740 square-meter space and upgraded Performance and Originals sections. What’s more, adidas Home of Sport BGC is home to adidas Run Lab, City Lab and 1C Coffee!
On November 24, adidas Philippines reopened its Two Parkade BGC store with a new concept that celebrates the best of sport
adidas releases the revamped Supernova franchise, the go-to running shoe for everyday runners
With adidas Philippines General Manager Anthony Frangos, its creators and athletes, and partners from Fort Bonifacio Development Corporation at the helm, the brand welcomed its customers to the Home of Sport
adidas Home of Sport BGC’s more comprehensive Originals section
Find your fit through adidas Run Lab
Experience state-of-the-art technology with the Philippines’ first-ever adidas Run Lab. With the growth of the running community over the past few years, the adidas Run Lab aims to provide a safe space and support system for every runner—no matter what stage they are in their running journey.
Whether you’re a beginner or a seasoned runner, adidas offers essential footwear that would best fit you and your running style. Here’s how adidas Run Lab can help you find the best pair for you.
First things first, you can set your preferred date and timeslot to do a store visit, and then you’ll be asked questions about your running experience and goals. Once you arrive at the store, you’ll be provided with pairs of adidas running footwear carefully selected based on your answers and will be asked to run in them—just make sure to return these after the simulation, please!
Going through the running simulation at the adidas Run Lab
You’ll then receive your running profile containing information about which shoe technology best supports your running style as well as other recommendations. As a bonus: if you’re a Level 3+ adiClub member or Silver or Gold member of the adidas Running application, you’ll also receive a complete report with in-depth metrics on your running performance.
So what are you waiting for? Book your appointment with adidas Run Lab now via this link.
What’s more, adidas Run Lab is also the new headquarters of adidas Runners Manila. Established in 2017, the running community does weekly runs in BGC and Makati. The group has now grown to 100+ runners each week and opens its arms to more members. Everyone can be a runner after all, and you never know, you might be the next member of adidas Runners Manila!
Fancy a cup of 1C Coffee?
What better way to prepare for a run and refuel after than by drinking coffee? Worry no more as popular Kapitolyo coffee destination 1C Coffee has found a home at the adidas Home of Sport BGC.
1C Coffee has amassed a cult following among the running and cycling communities, thus setting up adidas Home of Sport BGC as a haven for runners and cyclists alike. The pop-up shop will be serving store-exclusive drinks such as the Popcorn Oat Latte (a salty-sweet coffee concoction) and Fruitspresso (a refreshing coffee and juice mix with chia seeds), among others that will surely keep you running back for more.
1C Coffee at adidas Home of Sport BGC is open on Tuesdays, Thursdays, Saturdays and Sundays from 8AM to 7PM.
Customize with City Lab
If you’re looking to express your creativity and add a personal touch to your adidas products, City Lab has got your back. The store houses the newly launched City Lab, an expanded customization area that allows anyone to personalize their adidas items with hyperlocal pins. As BGC is home to diverse communities, expect a wider range of city-themed pins that will pay tribute to the area soon!
Some of City Lab’s hyperlocal custom pins
adidas is ready to raise the game and unleash your athletic potential. In the words of Jen Dacasin, adidas’ Senior Manager for Brand Activation, “As we celebrate the relaunch, we are excited to bring Filipinos together and inspire them to elevate their athletic potential. With new additions like the adidas Run Lab and the City Lab, we are not just opening a store; we are creating a dynamic space that fosters individuality and community spirit.”
Experience the best of adidas at the adidas Home of Sport BGC, located at 30th Street Corner 7th Avenue, Taguig.
For more details, follow adidas on Instagram and Facebook. Make sure to also download the adidas app to be updated on adidas’ latest offerings, deals and events.
Words MJ Viernes
Art Macky Arquilla
