chu chu beauty

Introducing Chu Chü Beauty: K-Beauty Inspired Makeup for Everyone


February 15, 2022
Read Time: 4 minutes

Meet the made-to-play yet wearable products from newcomer Chu Chu Beauty



There’s no doubt that the landscape of K-Beauty offers a wide range of high-performing, innovative products—and at such affordable price points, too! Still, there’s much to be said about inclusivity when it comes to shade range, with most products evidently designed for lighter skin. Pick up a cushion foundation and any other skin-perfecting base product, and you’ll find that it only carries three shades or so. When it comes to eyeshadow, the colors can sometimes get so muted that it doesn’t show up on the skin! Enter local newcomer Chu Chü Beauty brand, inspired by Korean beauty, but created with Filipinas in mind! The brand is here to bring back the fun in beauty, with made-to-play yet wearable, uncomplicated, multi-use products.  


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Reignite your love for all things beauty with a practical, fuss-free and uncomplicated edit covering all bases. Chu Chü Beauty is going all-out with an extensive, budget-friendly makeup line with five star products that cater to everyone. The best part? Nothing costs more than P349and you can easily cop it on Shopee! Get to know Chu Chü Beauty’s first collection ahead.


Chu Chu Beauty Juicy Dew Tint (P199)

Juicy Dew Tint (P199)


Chapped lips? We don’t know her! The Juicy Dew Tint is a hydrating, ultra pigmented lip tint with a glossy finish. The unique, hybrid formula gives you the long-wearing power of a lip tint and the irresistible shine of a lip gloss, but without the stickiness! Choose from six vibrant yet wearable shades: Rose Apple, Berry Pop, Deep Fig, Burnt Apricot, Cherry Cola and Royal Plum.


Chu Chu Beauty Color Bento Box (P349)

chu chu beauty

Color Bento Box (P349)


Express yourself with the portable Color Bento Box, perfect for on-the-go application! This multi-purpose makeup palette has a curated selection of four pressed pigments and one powder blush in combinations of matte and shimmer shades, so you can mix and match the shades to your heart’s content! Pick from three fun palettes: More Brown, Peach Please and Think Pink.


Multiuse Heart Sticks (P249)

chu chu beauty

Multiuse Heart Sticks (P249)


Need a single product that does it all? Pull off that monochromatic makeup look with the Multiuse Heart Sticks, an all-around tinted balm stick that you can use on your eyes, cheeks and lips. You never have to worry about going overboard with the easy-to-blend, creamy and non-sticky formula you can keep on building for more color payoff. It’s bound to be a crowd favorite in six charming shades: Soft Brown, Coral Beat, Rose Bouquet, Berry Best, Peach Crush and Burnt Clay.


Lipstacks (P299)

chu chu beauty

Lipstacks (P299)


Remember your childhood favorite magic pencil? It’s now in lipstick form! We’re feeling nostalgic with the über fun Lipstacks, a stackable 4-in-1 lip tower for every mood. The lip product of your dreams comes with three creamy matte lipsticks in a curated selection of soft, neutral and pop shades, with a moisturizing balm to prep the lips. It’s available in three stacks: Peach My Day, Rose My Day and Coco My Day. Glide the product onto your lips and go as sheer or as pigmented as you’d like!


Skinny Brow Pencil (P149)

chu chu beauty

Skinny Brow Pencil (P149)


You can never go wrong with a good ol’ trustworthy brow product! Fill in sparse areas with the Skinny Brow Pencil, a retractable, ultra-fine pencil that defines brows with realistic, hair-like strokes. 


If you’re looking to pare down your collection, here’s everything you need! Chu Chü Beauty has made-to-play products packed with innovation that go where imagination takes you. Best of all, everyone can join in the fun!



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Follow Chu Chü Beauty at @chuchubeautyph on Instagram and Facebook. Shop the brand’s products on Shopee:



Photos Chu Chü Beauty 

Art Macky Arquilla

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