Supermodels Do It Better: Claudia Schiffer’s Most Iconic Moments in Her 30 Years in the Industry

Supermodels Do It Better: Claudia Schiffer’s Most Iconic Moments in Her 30 Years in the Industry

She caps off this anniversary with her very own limited-edition makeup collection



“Cut from a different cloth…and they don’t make that fabric anymore.” No other adage describes the era of the original supermodel quite as perfectly. And it’s unmistakable just looking at the body of work of supermodel-turned-mogul Claudia Schiffer in particular, who comprised the “The Big Five” along with fellow legends Naomi Campbell, Christy Turlington, Linda Evangelista and Cindy Crawford in the ‘90s.


In her 30 years in the industry, the German-born blue-eyed, blonde bombshell has walked for every major designer, sat in the makeup chairs of the world’s most sought-after artists and fronted hundreds of fashion magazines (she set a record appearing on 500 covers in a span of four years). Today, she’s putting to use all the trade secrets she’s picked up along the way as she launches her own cosmetics collection with Germany’s number one cosmetics brand, ARTDECO. “When I first started modeling, I was so shy on set where everyone was looking at me–but as soon as I had my makeup look for the day I was able to become someone else,” said Schiffer, looking back at experiences that made her realize a foray into beauty was her next calling. “The more dramatic the makeup look the more silly, sexy or outrageous I felt I could be. Afterwards, even I would look at the pictures and think, ‘I can’t believe that’s me.’”


This is the “aha” moment—the boost of confidence—Schiffer wants to share with fellow makeup lovers and fans through her line, an extensive 28-piece collection that offers failsafe beauty looks for any occasion with the quality of high fashion, professional makeup that’s also easy to use. With the storied career she’s had, we’d definitely love to have whatever she’s having. Ahead, a look at just some of the career-defining moments that solidified Claudia Schiffer’s position in the industry.


RELATED: The Women Shaping The Fashion And Beauty Industries Right Now


The Claudia Schiffer fever hits Europe.


“She had this kind of Brigitte Bardot look and she had long, long hair, a nice smile.” –French fashion photographer Gilles Bensimon


Schiffer becomes the first GUESS girl and gives the brand global recognition.

Photos Ellen von Unwerth


“She was everything I wanted. I wanted somebody absolutely sensual, tall, confident, healthy. Everything I wanted for GUESS was exactly that. The GUESS name became really, much more known around the world because of Claudia.” –Paul Marciano, GUESS co-founder


Karl Lagerfeld taps Schiffer for Chanel.



Schiffer takes America by storm with other greats.



Taking on her first business venture, Schiffer teams up with Naomi Campbell, Elle Macpherson and Christy Turlington, and opens Fashion Cafe.

Supermodels Do It Better: Claudia Schiffer’s Most Iconic Moments in Her 30 Years in the Industry

Photo Getty Images

The model-owned restaurant described by The Associated Press as a “couture version of Planet Hollywood and the Hard Rock Cafe” opens in Rockefeller Center, New York City in 1995.



Claudia Schiffer makes her music video debut in Westlife’s “Uptown Girl.” 


The original supermodels reunite for British Vogue.



Schiffer rejoins GUESS for the brand’s 30th anniversary.


“30 Sexy Years of Guess” also brings back photographer Ellen Von Unwerth for its print campaign.


Donatella Versace brings the original supermodels together on the runway for the first time in decades.



In the Philippines, Claudia Schiffer Make Up is exclusively distributed by Stores Specialists, Inc., and is available in the Beauty Bar branches listed below. The complete line is also shoppable online.


Store Locations

Bonifacio High Street Central Square 3/F SSI Building, B7, Bonifacio Global City, Taguig City. Tel no. (02) 958 5347.

Alabang Town Center Ground Level Commerce Avenue, ATC Alabang, Muntinlupa City. Tel no. (02) 842 8350.

Eastwood Mall Ground Level Unit A126 Eastwood Mall, E. Rodriguez Ave., Bagumbayan, Quezon City. Tel no. (02) 706 5067

Glorietta Mall Ground Level New Glorietta 2 Ayala Avenue, Ayala Center Makati City. Tel no. (02) 625 4861

Greenbelt 5 2/F Greenbelt 5 Mall, Ayala Center, Makati City. Tel no. (02) 757 5028

Powerplant Mall 2/F Powerplant Mall, Rockwell, Makati City. (02) 800 3481

Shangri-La Plaza 3/F Shangri-La Plaza Mall, Ortigas Center, Mandaluyong City. Tel no. (02) 655 9488

Trinoma Mall Level M3 Trinoma, EDSA corner North Avenue, Bagong Pag-asa, Quezon City. Tel no. (02) 720 2983



Art Alexandra Lara.


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