Here to introduce its distinct brand of cool, modern minimalism
The London-based fashion brand COS has settled into its new address at SM Aura Premier.
The latest label from the H&M Group to arrive in the Philippines, COS (an abbreviation for “Collection of Style”) has established itself as a fashion destination for timeless design since its launch in 2007.
“We’re into the timeless aspect of fashion, focusing on a fashion sense and quality of design that lasts for many, many years,” COS Design Director Karin Gustafsson told Fast Company in 2016. “It’s the same as architecture, which is always created with the long-term in mind.”
COS makes its Manila debut with the Summer 2021 collection, housing both its women’s and men’s selections. “Embracing warmer weather, pieces remain versatile and timeless,” shared COS Philippines in an official statement. “Committed to sourcing quality materials that limit the impact on the planet, materials such as linen and hemp are chosen for their durability, whilst appearing weightless, fostering movement and draping. Repurposed materials are adopted throughout, with recycled nylon utilized in swimwear.”
Regardless of season, however, what remains at the heart of the COS brand is a dedication to modern, functional and considered design. “It has to look appealing for many, many years,” reminded Karin Gustafsson. “Similar to that, when we create our garments, we always want them to feel like it’s something you still want to wear a couple of seasons away.”
In addition, each COS collection takes inspiration from contemporary culture and supports the arts through its collaborations with established and emerging creatives, galleries and creative studios, a design feature also evident in COS Philippines’ sprawling 380m² space.
Shop COS at the Upper Ground Floor of SM Aura Premier, 26th Street corner McKinley Parkway, Taguig and follow the brand on Instagram.
Art Alexandra Lara