GRWM Cosmetics, created by YouTuber-turned-entrepreneur Mae Layug, showcases a revolutionary collection that lets you define beauty on your own terms
This generation of beauty enthusiasts will never know the struggle of not having any options from the drugstore. At best, we had two local brands with a problematic shade range for complexion products (three shades, if we’re lucky, covering light, medium and deep). On a special occasion, we allowed ourselves to splurge on a MAC product that was waaaay out of our budgets as students.
The word maarte (vain) was used as an insult. Skin-lightening products were so popular, deeply rooted in internalized racism and social hierarchies. With the limited options we had, we didn’t have the freedom to actually experiment or discover the power of makeup.
GRWM Cosmetics, created by YouTuber-turned-entrepreneur Mae Layug, showcases a revolutionary 126-piece collection that lets you define—and embrace—beauty on your own terms. The meticulously handpicked and carefully curated roster features an expanded range of base and colored products, plus new mainstays, a first in the local beauty market to celebrate GRWM’s second year.
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For the goal-getters, here are standout products to keep in your collection from homegrown brand GRWM Cosmetics.
Makeup Prep Squad
Makeup Prep Squad, P499
Prep your base with an everyday makeup primer that not only helps moisturize skin, but helps reduce the appearance of pores. Choose from three variants: Blurmatte Primer (blurring & mattifying), Jelly Primer (hydrating & moisturizing) and Life-Proof Primer (gripping & long-lasting).
Radiant Skin Luminous Foundation
Here’s a base product that does it all—and stays through it all! The Radiant Skin Luminous Foundation offers a medium yet skin-like coverage that’s lightweight and long-wearing. You can build it up depending on what you’re trying to achieve. It’s available in 31 shades, so you’re bound to get the perfect match for you.
Need help to find your match? Shade Finders are now available for only P99!
Shade Shifter, P599
What is this sorcery? Formulated with the same blendable, long-wearing formula of the Radiant Skin Luminous Foundation, use the Shade Shifter to help adjust your foundation shade, color correct or even create new shades! It comes in six shades: Snow, Blue Skye, Sunrise Yellow Sunrise Orange, Matcha and Caviar.
Radiance Tint, P399
The multi-use Radiance Tint, which is available in 32 shades and four undertones, can be used as a foundation, concealer, contour, bronzer, highlighter, color corrector and even eyelid primer. TBH, what can’t it do?
Powder Rush: Loose Baking and Setting Powder
Bake and set to your heart’s desires with this finely milled powder from GRWM Cosmetics. It’s lightweight, translucent, skin-blurring and mattifying. Use it to bake your makeup, brighten the under-eye and set the rest of your face for a foolproof base.
Customizable Quad Goals, P299
Just like playing Tetris as a child, you can customize your own makeup using this build-your-own palette with products and shades that you actually need. Get a Quad Coals Case (P299) and pick from 32 different shades and four finishes for your blush, contour, bronzer, baked and pressed highlighter and highlighter topper.
PSA: Check out any four pans for only P749!
Life-Proof Fixing Spray
Life-Proof Fixing Spray, P399 (30ml) & P849 (100ml)
For makeup that lasts all day, cop the Life-Proof Fixing Spray available in Radiant and Matte. It contains hero ingredients like Centella Asiatica and Aloe Vera to help hydrate and moisturize skin.
Brush Collection, from P349 to P399
Coming this July, GRWM’s Brush Collection features the Master Blending Brush Conceal & Correct and Mega Setter. Cop these versatile and multifunctional makeup brushes soon!
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Which products are you getting from GRWM Cosmetics?
Product Photos GRWM Cosmetics
Art Matthew Ian Fetalver