You can shop the collaboration’s most iconic prints in-stores and online starting October 4
A little background for those who might not be familiar with Morris & Co. The quintessentially British interiors brand was founded by William Morris in the 19th century and was at the forefront of the Arts & Crafts Movement. Today, the brand collaborated with H&M to produce a mens and womenswear collection featuring their most iconic and romantic prints used on wallpaper and interior textiles.
This is What An English Garden Looks Like
The H&M x Morris & Co. collection offers pieces in both loose and softly structured silhouettes. Think tailored coats, jackets with matching trousers, romantic blouses and dresses as well as cozy knits you’ll want to live in whether at work or play. Meanwhile the details are just as pretty: pussy bow tops, billowy sleeves, knife pleats and delicate ruffles.
Take a closer look and you’ll notice the prints also include “Love is Enough,” a tribute to the romantic himself, William Morris, who was a skilled writer, poet and typographer.
|Morris & Co. x H&M P2,290||Morris & Co. x H&M P2,290||Morris & Co. x H&M P599|
To All The Boys, You Are Loved
Perhaps the most exciting part of the collaboration are the menswear pieces as affirmed by H&M PR Head Dan Mejia. Because come on, guys like to dress up and look good, too. What do the pieces look like? Contemporary and with either a smattering or healthy dose of Morris & Co.’s artistic prints.
Morris & Co. x H&M P1,690
|Morris & Co. x H&M P1,690||Morris & Co. x H&M P1,690||Morris & Co. x H&M P1,690|
Not sure how to wear it? Look to these guys for some style inspo:
Sure, florals for spring may not (always) be groundbreaking. But for fall or the holidays and in Morris & Co. fashion, we’d say they’re pretty fresh.
Art Alexandra Lara.