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85 Years of Sport Chic with Lacoste

85 Years of Sport Chic with Lacoste

Read Time: 4 minutes

Life is a beautiful sport indeed

 

 

 

Male or female, athlete or non-athlete, you know Lacoste. In fact, you probably speak it, too. You either own a Lacoste shirt and wear it with the collar popped (or once did) or sport one of their vertical zip bags. It’s the go-to brand of not just the athletic, but the preppy kids and those looking for an elevated everyday wardrobe, too.

 

A symbol of nonchalant elegance (read: French elegance), Lacoste was and still is the brand to wear and be seen in. Today, while there are more options to choose from whether you favor sports chic or Western prep, the French brand remains a strong player in the fashion and retail industry. Their 85-year heritage proves just that.

 

Here, a timeline of just some of Lacoste’s best moments and a look at their anniversary collection.

 

The Crocodile is Born

Tennis legend René Lacoste makes an impression on a worldwide audience for his elegant game, sense of fair play and originality. René is later dubbed “The Alligator” by an American journalist, in which the reference was from a bet between the player and his coach over a croc suitcase.

He becomes World number one for winning a series of Grand Slam victories and dominating international rankings from 1925 to 1929.

Photo Henri Manuel via Lacoste

 

The Polo Revolution

As the polo shirt becomes a global hit, Lacoste enters the fashion world and launches his first ad campaign.

Another legend is born.

Photo Lacoste

 

Color, Kids, Buttons—Everywhere

The brand comes out with monochromatic and striped polos in 1951. The following year, they took their covetable shirts stateside.

Years later, they launch their first-ever kids collection. Because why not?

 

Going International

Lacoste launches its international ad campaigns à la française in the 70s.

 

Full Lacoste

The world could not get enough of the French brand. It expands from clothing to fragrance, shoes and accessories between the 1960s and 1980s.

We’ve been grateful ever since.

Photo Lacoste

 

The New Lacoste

Enter Lacoste L!ve, launched in 2011, for the young and stylishly forward.

 

Move

The French sets the trend yet again. This time with their flawless ad campaigns feature men and women in motion looking equally flawless in Lacoste apparel.

And who could forget their unconventional chic campaign that made us change the way we see the everyday essential that is the polo shirt.

 

 

This Collab

Yes, Supreme x Lacoste happened—twice! The most recent one was launched earlier this year and featured a comprehensive collection of classic and streetwear essentials (anoraks, polo and track pants, velour bucket hats, etc.) in summer brights.

Yes, we wanted it all. Didn’t you?

 

Joyeux Anniversaire!

Lacoste celebrates 85 years of excellent style by refreshing 15 classic pieces from each decade of its existence.

The result is, of course, incredibly chic. See some of them for yourself:

 

 

Shop the collection here or in stores in the following locations:

 

Central Square at Bonifacio High Street, Alabang Town Center, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 3, Okada Manila, Podium, Power Plant Mall, Resorts World Manila, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, Trinoma, UP Town Center, Kiss & Fly at NAIA Terminal 3, Ayala Center Cebu, Abreeza Davao, SM Davao, KCC Mall Veranza, and KCC Mall Zamboanga. Lacoste Accessories is located at Glorietta 4.

 

 

Art Alexandra Lara

About The Author

Calm & Domesticated AF. Work experience includes, TV and events but mostly media and publishing. Switched to marketing for a telco brand somewhere in between, but back to doing what I do best: content and magazines.

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